8 Top Superflow Alternatives & Competitors in 2024

Marcus Gullberg, Founder of Feedbucket
Written by Marcus Gullberg · 2024-01-16
Image of Superflow header to show that this article is about Superflow alternatives and competitors.

Wondering if there's something better out there than Superflow? Perhaps you're finding it lacks certain features or integrations you need.

Or, maybe the cost of Superflow is making you think twice, and you're on the hunt for a more budget-friendly option.

You're in the right spot. This article dives into the top 8 Superflow alternatives available in 2024.

Whether you're after different features, a more appealing price tag, or simply exploring your options before making a final decision, we've got all the information you need.

Let's dive in.

1. Feedbucket

Feedbucket website header

Feedbucket Features

  • Provide annotated screenshots straight from the website.
  • Give feedback through video recordings without needing extensions.
  • Deep 2-way integrations with the most popular project management tools.
  • Easily spot feedback from others with visible pins on the page.
  • Gathers key information such as browser, OS, page URL, device type, and screen resolution.
  • Automatically records the console, aiding in JavaScript error detection.
  • Personalize Feedbucket with your own branding and white-label options.
  • Features an embedded guest portal on the website for straightforward collaboration, including comments and file attachments.

Feedbucket Benefits

  • Web agency focused: Feedbucket is specifically designed to solve website development feedback challenges for clients and team members of web agencies. This allows us to make decisions that optimize Feedbucket for this purpose.
  • Deep integrations with project management tools: Feedbucket offers thorough integration with major project management tools, enabling your team to handle all feedback within the tools they already use. This means there's no need for an additional tool login.
    Asana task created from feedbucket with all technical meta data attached.

    Task in Asana created by Feedbucket.

  • Easy for clients to use: With no need for extensions or registrations, Feedbucket makes it simple for clients to begin providing feedback immediately. This ease of use reduces barriers and enhances the chances of clients actively using the tool.

Feedbucket Pricing

  • $
    Pro: $39 / month
  • $
    Business: $89 / month
  • $
    Enterprise: $259 / month

Superflow vs Feedbucket: At a Glance

Used byProduct teams and digital agenciesWeb agencies
Standalone toolYesYes
Price for web agency$119 / month$39 / month
Free trial10-days no credit card14-days no credit card
2-way integrationsNoYes

5 out of 5 stars

“We've purchased, used or tested the majority of tools on the market for getting website feedback from our clients and Feedbucket has to be the best!”

Image of Mark Tenney
Mark Tenney
Owner, Digital Church


Feedbucket is a top alternative to Superflow, especially in its similar toolkit for capturing website feedback directly on-site and facilitating collaboration between team members and clients through a guest portal on the website.

A key distinction lies in how feedback is viewed and managed. Superflow has limited integrations, and those available don't support two-way communication. This means if your team uses a project management tool like Asana, ClickUp, Jira, etc., they would need to manage feedback separately.

In contrast, Feedbucket integrates deeply with existing project management tools. This integration allows your team to handle feedback as part of their usual tasks and workflows, without needing to switch tools.

Price is another significant difference. Superflow's Starter plan, at $59 a month, limits you to three projects, which can be restrictive for agencies. For unlimited projects, you must upgrade to their Growth plan at $119 a month.

Feedbucket's Pro plan, at $39 a month, provides all the essential tools for capturing and organizing feedback on an unlimited number of projects, saving you $80 monthly compared to Superflow.

Experience Feedbucket yourself with a 14-day free trial.

2. Pastel

Pastel website header

Pastel Features

  • Edit text directly within Pastel, eliminating the need for an external editor.
  • Proxy technology allows for use without installating anything on your website.
  • Gathers technical information like browser type, device, operating system, and screen resolution automatically.
  • Keep track of different website versions to monitor how feedback shifts over time.
  • Enables collaboration with clients and team members directly in Pastel.
  • Feedback can be assigned to specific team members and marked with different statuses.

Pastel Benefits

  • No installation needed: Pastel is different because it doesn't require installing anything on your website. Thanks to its proxy technology, you can give feedback on any website, even if you don't own it. This does come with some drawbacks though as we explore soon.
  • Feedback on various formats: Like Superflow, Pastel isn't limited to website feedback. It supports feedback on images and PDFs too. This is beneficial, especially if you're not using design tools like Figma during the design phase.

Pastel Drawbacks

  • Another platform to log into: Introducing Pastel means you'll have one more set of login details to remember. This can be a hassle for teams already juggling several tools.
  • Proxy technology limitations: While Pastel's proxy feature is handy, it has its downsides. It doesn't work well for giving feedback on sites that use Basic Auth or on mobile devices.
  • 72-hour commenting window: On Pastel's lower-tier plans, you can only comment on canvases for up to 72 hours. This restriction can be challenging for agencies that need more time for collaborative feedback.
  • Few Integrations: Compared to other feedback tools, Pastel has fewer integrations and lacks two-way sync capabilities. This might lead to manually transferring feedback to other tools, which can be both time-consuming and prone to mistakes.

Pastel Pricing

  • $
    Free: very limited usage, impossible for agencies
  • $
    Solo: $29 / month
  • $
    Studio: $99 / month
  • $
    Enterprise: $350 / month

Superflow vs Pastel: At a Glance

Used byProduct teams and digital agenciesMarketing-, digital-, creative agencies
Standalone toolYesNo
Price for agency$119 / month$99 / month
Free trial10-days no credit card14-days no credit card
2-way integrationsNoNo


Pastel stands out with its setup, using proxy technology instead of requiring a script tag installation like Superflow. This feature lets you provide feedback on any website easily, but it's important to weigh its advantages and disadvantages through thorough testing.

In terms of functionality, Pastel addresses the same issues as Superflow. Its main goal is to streamline the collection and collaboration of website feedback.

Keep in mind the 72-hour feedback window on Pastel's basic plans. To avoid this limitation, you'd likely need the studio plan at $99 a month, which is still somewhat more affordable than Superflow.

3. Marker.io

Marker.io website header

Marker.io Features

  • Provide feedback using screenshots with annotations.
  • Sync seamlessly with more than 15 different tools.
  • Watch recorded user sessions to understand the context of feedback.
  • Set up varied feedback forms for team members and clients.
  • Automatically records technical information like browser, URL, and JavaScript errors.
  • Work together with clients on feedback through a guest portal.

Marker.io Benefits

  • 2-way integrations with project management tools: Marker.io offers robust two-way integrations with various project management tools. Changes made in your project management tool, like resolving an issue, are automatically reflected in Marker.io.
  • No project limit: Marker.io allows you to create an unlimited number of projects. This is particularly advantageous for agencies, providing the freedom to manage multiple projects without any restrictions.
  • Tailored feedback widgets: With Marker.io, you can set up different feedback widgets for your team and clients. Agencies find this helpful for adding extra features, like assigning tasks to specific team members.

Marker.io Drawbacks

  • Client account needed for guest portal: To access and collaborate on the guest portal in Marker.io, clients must create an account. This additional step can be inconvenient, much like having to invite a client to a Trello board.
  • No video feedback option: Marker.io lacks the feature to provide feedback through video recordings. This is a drawback when you need to show bugs or animations that can't be fully explained with just screenshots and text.
  • Pricing based on users: Marker.io's pricing model is per user, requiring each team member to have their own account. This can become costly for teams with many members.

Marker.io Pricing

  • $
    Starter: $59 / month
  • $
    Team: $149 / month
  • $
    Company: $399 / month

Superflow vs Marker.io: At a Glance

Used byProduct teams and digital agenciesDigital agencies, QA teams
Standalone toolYesYes
Price for agency$119 / month$59 / month
Free trial10-days no credit card15-days no credit card
2-way integrationsNoYes


Marker.io competes directly with Superflow, offering a range of similar features. However, unlike Superflow, Marker.io doesn't support video feedback, which could be seen as a disadvantage.

On the plus side, Marker.io boasts strong integrations with project management tools, allowing teams to stick with their familiar tools. This is an area where Superflow falls short, especially in terms of two-way sync capabilities.

When it comes to handling multiple projects, Marker.io is more cost-effective. While Superflow requires you to choose the Growth plan at $119 a month for unlimited projects, Marker.io offers this in their starter plan at $59 a month.

4. Ruttl

Ruttl website header

Ruttl Features

  • Provide annotated feedback on live websites.
  • Ruttl's proxy solution enables feedback submission through video recordings.
  • Distribute a link for easy feedback submission.
  • Offer feedback on a variety of formats including websites, web apps, mobile apps, videos, images, and PDFs.
  • Make edits to content, elements, images, and other assets directly as part of the feedback.
  • Maintain different versions of the reviewed asset.
  • Use custom branding and your own domain to personalize Ruttl.

Ruttl Benefits

  • Direct website design edits: Directly edit website designs in Ruttl, including CSS and text changes. This is handy for giving precise feedback or trying out changes before finalizing them.
  • Easy live website collaboration: With Ruttl, collaborate on live websites without any installations. This allows you to leave feedback on any website, including ones you don't control.
  • Feedback across various formats: Ruttl enables you to submit feedback not just on websites, but also on videos, images, and PDFs.
  • No limit on projects: Ruttl's paid plans come with unlimited projects, giving you the freedom to expand your projects without any restrictions.

Ruttl Drawbacks

  • Chrome extension needed for certain pages: To give feedback on pages that require login or have Basic Authentication, you need a Chrome extension. This might be a hassle, especially for agencies working on client websites in test or staging environments.
  • Limited integration functionality: While Ruttl integrates with project management tools, it only creates tasks with a Ruttl link, without syncing any actual data. This could lead to inefficiencies when managing feedback across different tools.
  • Per-user pricing model: Ruttl's pricing model charges per user, which can add up quickly for larger teams, making it challenging to decide who needs an account.
  • Project management tool replacement: Ruttl encourages using its platform for project management, which can be both costly and inconvenient for teams already using another project management tool.

Ruttl Pricing

  • $
    Free: 1 project
  • $
    Pro: $4 / month / user
  • $
    Team: $12 / month / user

Superflow vs Ruttl: At a Glance

Used byProduct teams and digital agenciesDesign teams, web agencies
Standalone toolYesNo
Price for agency$119 / monthHard to compare with user pricing
Free trial10-days no credit cardLimited Free plan
2-way integrationsNoNo


Ruttl offers a different approach compared to Superflow, requiring no installations on your website. It relies on proxy technology for setup, which simplifies the process but may pose challenges when giving feedback on sites with Basic Auth.

Like Superflow, Ruttl's integrations are limited, and they don't offer two-way syncing. This could be an issue if your team is already using project management tools like Jira or Asana, as it means managing feedback in an additional tool.

When it comes to pricing, Ruttl operates on a per-user basis, which can be a bit confusing. It's important to carefully consider who needs an account to ensure cost-effectiveness before making a decision.

5. BugHerd

BugHerd website header

BugHerd Features

  • Choose between screenshots or video recordings for feedback.
  • View existing feedback from others to avoid duplicates.
  • Provide feedback on specific webpage elements or the whole page.
  • Automatically includes technical information such as Browser, Screen size, and Operating System.
  • Collaborate on the feedback with comments and attachments.
  • Easy setup with JavaScript code or by using browser extensions.
  • Manage feedback effectively using a Kanban board with comprehensive project management tools.

BugHerd Benefits

  • Comprehensive feedback toolkit: BugHerd provides everything needed for straightforward feedback collection. Team members and clients can submit feedback directly on the page, complete with screenshots or videos and additional details, simplifying the process of understanding and addressing issues or suggestions.
  • Spot previous feedback: BugHerd displays markers where feedback has already been given, reducing the chances of receiving the same comments multiple times.

BugHerd Drawbacks

  • Overlapping project management features: BugHerd aims to serve as a comprehensive project management tool, which might be unnecessary if you're already using one. Plus, its per-user pricing model can become expensive if all team members require access.
  • Limited integration options: Although BugHerd connects with Zapier for various third-party integrations, its direct integrations are only with Asana, Jira, Trello, and Github. Without two-way syncing, you might face challenges in achieving smooth data exchange across different platforms.
  • High cost for agencies: To access JavaScript installation or native integrations with BugHerd, you need to subscribe to their Premium plan at $129 a month, which can be pricey.

BugHerd Pricing

  • $
    Standard: $39 / month
  • $
    Studio: $69 / month
  • $
    Premium: $129 / month
  • $
    Deluxe: $229 / month

Superflow vs. BugHerd: At a Glance

Used by Product teams and digital agenciesMarketing- and digital agencies,
QA Teams
Standalone toolYesYes
Price for agency$119 / month$129 / month
Free trial10-days no credit card14-days no credit card
2-way integrationsNoNo


BugHerd presents a toolset comparable to Superflow, focusing on collecting and collaborating on website feedback.

Like Superflow, BugHerd's integrations are limited and lack two-way syncing. This could mean needing to use two different platforms if your team already works with project management tools like ClickUp or Jira.

In terms of pricing, BugHerd aligns with Superflow's higher-end spectrum. For features like avoiding the need for a browser extension, BugHerd's Premium plan is necessary, which is priced at $129 a month.

6. Usersnap

Usersnap website header

Usersnap Features

  • Give feedback using screenshots and videos right on the website.
  • Connects with more than 30 project management tools, like Jira, Asana, and ClickUp.
  • Automatically records key technical details like browser, URL, and JavaScript errors.
  • Annotate directly on screenshots while on the website.
  • Allows you to collaborate on feedback with comments and attachments.
  • Offers pre-designed templates for easy feedback collection.

Usersnap Benefits

  • Highly customizable feedback widget: Usersnap offers the ability to personalize its feedback widget extensively, from the color scheme to the mandatory fields. This customization ensures the widget meets your unique requirements.
  • Centralized feedback inbox: Usersnap has a single inbox that gathers all feedback from every project. This means you can see all your feedback in one spot, without having to jump between different projects.

Usersnap Drawbacks

  • Higher pricing compared to competitors: Usersnap comes at a higher cost than many other website feedback tools. While its range of features might justify the price, it's not ideal for those needing only fundamental feedback functionalities.
  • Limited projects on basic plan: On Usersnap's most budget-friendly plan, you're limited to only five projects. This can be a quick limitation for agencies, especially those that handle multiple projects simultaneously.
  • Complex toolset: Usersnap offers an extensive array of tools, which can be daunting in terms of setup and usage. This complexity could be a downside for agencies looking for a straightforward method to gather client feedback on websites.

Usersnap Pricing

  • $
    Startup: $99 / month
  • $
    Company: $189 / month
  • $
    Premium: $329 / month

Superflow vs Usersnap: At a Glance

Used byProduct teams and digital agenciesSoftware teams
Standalone toolYesYes
Price for agency$119 / month$189 / month
Free trial10-days no credit card15-days no credit card
2-way integrationsNoYes


Usersnap is an all-in-one platform, mainly designed for user feedback but also works for standard website feedback for agencies. It comes with many extra features like NPS scores and surveys, which not all users may need. These additional features are a key reason why Usersnap is among the more expensive options on our list. If you don't require all these extras, it might not be the best use of your budget.

The tool can be quite overwhelming and complicated if you're only looking to gather feedback on websites, due to its wide range of functionalities.

Given the limit on the number of projects in the basic plan, you'd probably need to choose the Company plan at $189 a month, making Usersnap one of the costlier feedback tools.

7. MarkUp.io

MarkUp.io website header

MarkUp.io Features

  • Provide feedback and work together on websites, images, PDFs, and other formats.
  • Add video recordings to feedback using Loom integration.
  • Integrate with Zapier or Slack.
  • Automatically includes key technical information such as browser type, screen size, and operating system.
  • Facilitate collaboration through comments and the ability to attach files to feedback.

MarkUp.io Benefits

  • No installation needed: MarkUp.io operates without requiring any installations on your website. It uses a proxy to integrate your site within its environment. This makes the feedback process on live websites easier and even lets you comment on websites that you don't own.
  • Feedback on a range of assets: MarkUp.io allows you to give feedback on multiple types of digital assets. Whether it's an image or a PDF, you can run feedback rounds effectively. This feature is especially useful if you're working on the design phase and not yet using design tools like Figma.

MarkUp.io Drawbacks

  • Another tool to log into: Using MarkUp.io means an additional login to remember, especially if you're already using a project management tool like Jira. This can be particularly frustrating for developers who prefer to minimize the number of tools they use.
  • Issues with Basic Auth: If you typically put your test or staging environments behind Basic Auth, MarkUp.io may not be ideal. While it can handle Basic Auth, it often struggles to generate screenshots, which are important for feedback.
  • Fewer integration options: MarkUp.io currently integrates with Zapier and Slack, and might soon include ClickUp. However, it's primarily a not standalone tool, which means adapting to a new platform for you, your team, and your clients, adding to the number of tools you use.
  • Limited mobile responsiveness: While MarkUp.io lets you emulate mobile devices on desktop, it doesn't offer a truly responsive experience for mobile feedback. Testing on actual mobile devices is different and often more accurate.

MarkUp.io Pricing

  • $
    Free: Limited usage
  • $
    Pro: $29 / month

Superflow vs. MarkUp.io: At a Glance

Used byProduct teams and digital agenciesMarketing-, digital-, creative agencies
Standalone toolYesNo
Price for agency$119 / month$29 / month
Free trial10-days no credit card30-days no credit card
2-way integrationsNoNo


MarkUp.io relies on proxy technology, similar to other tools we've discussed. This setup doesn't require installing a script tag on your website, unlike Superflow. This simplicity in setup is a plus, but it's important to consider potential drawbacks, so testing it out is key.

With very limited integrations, MarkUp.io isn't designed to seamlessly fit into your existing workflow. This means your team will have to use an additional platform specifically for handling feedback, separate from any project management tool you're already using.

On the pricing front, MarkUp.io is more affordable than Superflow, with its monthly cost of $29.

8. Userback

Userback website header

Userback Features

  • Provide feedback through annotated screenshots and video recordings.
  • Supports two-way syncing with a wide range of project management tools.
  • Offers a variety of pre-made feedback templates.
  • Highly customizable feedback widget.
  • Full on project management tool with all bells and whistles.
  • Session replay, micro surveys, NPS, and a lot more features.

Userback Benefits

  • Packed with features: Userback is a feature-rich platform that goes beyond just user feedback. It's a full-fledged feedback system with a wide array of tools. However, if your primary need is client feedback, you might not use all the features available.
  • On-Page guest portal: The on-page guest portal allows users to view and work on feedback directly on the webpage, without needing to register or log into another platform. This ease of access makes the feedback process extremely smooth for clients.

Userback Drawbacks

  • High price point: Userback, being a comprehensive user feedback tool, comes with a high price. If you're mainly focused on client feedback, you might be paying for many features you won't use, making it an expensive choice.
  • Limited projects in basic plans: With Userback, the more affordable plans restrict the number of projects you can have – only five in the lowest plan and fifteen in the mid-tier one. This limitation can be a significant hurdle for web agencies handling numerous client projects.
  • Restricted screenshot functionality: On Userback's lower-tier plans, built-in screenshot capabilities are not available. This means your clients would have to use a browser extension for screenshots, which can be inconvenient, particularly for mobile feedback.
  • Incentive to keep you in-platform: While Userback offers extensive project management features and integrations, it seems tailored to keep you using their platform. This might lead to increased costs, as they charge per user.

Userback Pricing

  • $
    Startup: $79 / month
  • $
    Company: $159 / month
  • $
    Premium: $289 / month

Superflow vs Userback: At a Glance

Used byProduct teams and digital agenciesProduct Managers, Software teams,
Web agencies
Standalone toolYesYes
Price for agency$119 / month$159 / month
Free trial10-days no credit card14-days no credit card
2-way integrationsNoYes


Userback, much like Usersnap, is a comprehensive feedback platform that offers an array of functionalities. However, many of these features may not be necessary for your specific needs. This excess in features contributes to Userback being more expensive, priced at $159 a month.

For an agency, the limitation on the number of projects in Userback's plans could pose a challenge. You might quickly reach these project caps, making it less suitable for agencies with multiple ongoing projects.


If you're currently using Superflow or thinking about starting with it, consider trying Feedbucket first.

Developed by former web agency owners, Feedbucket is dedicated to streamlining the website review process specifically for web agencies dealing with client projects.

For those who rely on project management tools like Asana, ClickUp, or Jira, Feedbucket offers deep integration. This means your team won't have to switch between different tools to manage feedback, as is the case with Superflow.

Moreover, Feedbucket is a more budget-friendly option, potentially saving you about $80 each month.

See how well it fits into your workflow with a free 14-day trial.

Marcus Gullberg, Founder of Feedbucket
Marcus Gullberg

Marcus founded Feedbucket in 2020 with the goal of organizing the website feedback from your team and clients when building new websites.

Ready to try the best alternative to Superflow?Start your free 14-day trial with Feedbucket.

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