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- /Bugherd Alternatives
Top 8 BugHerd alternatives for web agencies in 2023
BugHerd is a visual feedback tool that helps marketing agencies, web agencies, and internal software teams collect and manage feedback on websites.

It offers a variety of features, including submitting feedback directly from the website with screenshots or video recordings, collaboration tools for handling communication about feedback items, and task management tools.
In this article, we will compare 8 BugHerd alternatives for web agencies. We will focus on how these tools can handle feedback on websites, as this is one of the most important aspects for a web agency.
If you are looking for a more affordable alternative, other features, or an easier-to-use tool, some of these 8 alternatives may be a better fit for you.

1. Feedbucket

Feedbucket Features
- Submit annotated screenshots directly from the website.
- Submit feedback using video recording. No extensions needed.
- Deep 2-way integrations with the most popular project management tools.
- Easily see where others have submitted feedback with pins.
- Captures important details like browser, OS, page, device, resolution, etc.
- Automatically captures the console to more easily find JavaScript errors.
- Branding and white-label to make Feedbucket look like your own tool.
- Guest portal embedded into the website for easy collaboration with comments, attachments, etc.
Feedbucket Benefits
- Web agency focused: Feedbucket is specifically designed to solve website development feedback challenges for clients and team members of web agencies. This allows us to make decisions that optimize Feedbucket for this purpose.
- Deep project management integrations: Feedbucket integrates deeply with all major project management tools, so your team can manage all feedback from within your existing tool. This means Feedbucket is not another tool that your team needs to log in to.
Task in Asana created by Feedbucket.
- Client-friendly: Feedbucket requires no extensions or registration, making it easy for clients to start submitting feedback directly from the website. This reduces friction and increases the likelihood that they will actually use the tool.
Feedbucket Pricing
- $Pro: $39 / month
- $Business: $89 / month
- $Enterprise: $259 / month
BugHerd vs Feedbucket: At a Glance
BugHerd | Feedbucket | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Web agencies |
Standalone tool | Yes | Yes |
Price for web agency | $129 / month | $39 / month |
Free trial | 14-days no credit card | 14-days no credit card |
2-way integrations | No | Yes |
5 out of 5 stars
“We've purchased, used or tested the majority of tools on the market for getting website feedback from our clients and Feedbucket has to be the best!”

Summary
Feedbucket is a direct alternative to BugHerd for web agencies collecting feedback from clients and team members. It has a similar feature set, but at a much lower price point.
The main difference is that Feedbucket has deep 2-way integrations with project management tools. This means that if you're already using other tools, Feedbucket can easily integrate into your existing workflow.
Built by a team of ex-web agency owners who understand the specific challenges of getting client feedback, Feedbucket is laser-focused on solving this issue. The Pro plan for $39 per month has everything you need to start collecting feedback.
Try it for yourself with a 14-day free trial.
2. MarkUp.io

MarkUp.io Features
- Submit feedback and collaborate on websites, images, PDF, and more.
- Attach video recordings to feedback with Loom.
- Integrate with Zapier or Slack.
- Automatically attaches technical details like Browser, Screen size, and OS.
- Collaborate on the feedback with comments and attachments.
MarkUp.io Benefits
- Feedback on Various Assets: Unlike BugHerd, which primarily focuses on websites, MarkUp.io allows you to give feedback on multiple types of digital assets. Whether it's an image or a PDF, you can run feedback rounds effectively. This feature is especially useful if you're working on the design phase and not yet using design tools like Figma.
- Zero Installations: With MarkUp.io, there's no need to install anything on your website. The platform uses a proxy to embed your site within its tool. This not only simplifies the feedback process on live websites but also allows you to comment on sites you don't control.
MarkUp.io Drawbacks
- Basic Auth Limitation: If you typically put your test or staging environments behind Basic Auth, MarkUp.io may not be ideal. While their proxy can handle Basic Auth, it struggles with generating screenshots, which could be a crucial part of your feedback process.
- Not Truly Responsive: MarkUp.io doesn't provide a responsive experience for submitting feedback. Sure, you can emulate mobile devices on your desktop, but anyone who has tested websites knows it's not the same as testing on an actual mobile device.
- Another Tool to Log Into: If you're already using a project management tool like Jira, having to log into MarkUp.io can feel like a chore. Developers, in particular, find it frustrating to juggle multiple tools just to manage feedback.
- Lack of Integrations: While MarkUp.io does offer Zapier and Slack integrations—and may add ClickUp soon—it's still designed as a standalone tool. This means you, your team, and your clients would need to adapt to yet another platform for collaboration, adding to your stack of tools.
MarkUp.io Pricing
- $Free: Limited usage
- $Pro: $29 / month
BugHerd vs. MarkUp.io: At a Glance
BugHerd | MarkUp.io | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Marketing-, digital-, creative agencies |
Standalone tool | Yes | No |
Price for web agency | $129 / month | $29 / month |
Free trial | 14-days no credit card | 30-days no credit card |
2-way integrations | No | No |
Summary
MarkUp.io takes a different approach to feedback submission than BugHerd, allowing you to submit feedback on websites you don't control — a valuable feature for some teams.
However, like BugHerd, MarkUp.io doesn't have any robust project management tool integrations. This means that if you're already using a project management tool, your team will need to log into a separate platform to use MarkUp.io.
If MarkUp.io's benefits and drawbacks work for you, it's a much more affordable option for web agencies than BugHerd, with a monthly plan starting at $29 compared to BugHerd's $129 / month.
3. Usersnap

Usersnap Features
- Submit screenshot and video feedback.
- Annotate the screenshot directly on the website.
- Over 30+ integrations with all the major ones like Jira, Asana, ClickUp, etc
- Ready templates for you to start with.
- Captures a lot of technical context such as browser, URL, and JavaScript errors.
- Collaborate on the feedback with comments and attachments.
Usersnap Benefits
- Lots of customization options Usersnap allows extensive customization of its feedback widget. You can select colors and decide which fields are required, tailoring the widget to fit your specific needs.
- One feedback inbox: With Usersnap, you get a main inbox that aggregates feedback and information from all your projects. You won't have to navigate to individual project pages; it's all displayed in a dashboard-like view.
Usersnap Drawbacks
- Limited Projects: Usersnap's most affordable plan caps you at just five active projects. While this might work for companies focused on user feedback, as a web agency juggling multiple projects, you'll hit this limit fast.
- Very expensive: Usersnap is on the pricier side compared to other website feedback tools. Yes, they offer more than just feedback features, which explains the cost. But if you're not using those extra tools, the high price point is a letdown.
- Overwhelming Toolset: Usersnap offers an array of tools that can be overwhelming when you're setting things up. For web agencies who just want a straightforward way to collect client feedback on websites, the sheer number of options feels excessive.
Usersnap Pricing
- $Startup: $99 / month
- $Company: $189 / month
- $Premium: $329 / month
BugHerd vs. Usersnap: At a Glance
BugHerd | Usersnap | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Software teams |
Standalone tool | Yes | Yes |
Price for web agency | $129 / month | $189 / month |
Free trial | 14-days no credit card | 15-days no credit card |
2-way integrations | No | Yes |
Summary
Usersnap is a user feedback tool primarily designed for SaaS companies, so it comes with a lot of features that web agencies may not need, such as microsurveys and forms.
With limits on the number of projects Usersnap is one of the most expensive feedback tools on the market, with a monthly plan starting at $189.
4. Marker.io

Marker.io Features
- Submit annotated screenshot feedback.
- 15+ integrations with deep 2-way sync.
- Session replay functionality.
- Different feedback forms for members and guests.
- Captures a lot of technical context such as browser, URL, and JavaScript errors.
- Guest portal for collaborating with clients on feedback.
Marker.io Benefits
- Different widget for Team and clients: Marker.io lets you tailor the widget differently for team members and clients. This is handy for agencies wanting to add extra layers of information, such as assigning tasks to specific team members.
- Deep 2-Way Integrations: While Marker.io prefers users to stay within their ecosystem, they offer extensive integrations with other project management tools. And it's not just a one-way street—these integrations keep data in sync. Resolve an issue in your project management tool, and Marker.io updates automatically.
- Unlimited Projects: One of the perks for web agencies is the absence of a project cap. You can run as many projects as you need without hitting a ceiling, offering much-needed flexibility.
Marker.io Drawbacks
- No Video Feedback: Marker.io lacks a video feedback option. When a screenshot and text won't cut it—say for capturing bugs or animations—this can be a real limitation.
- Per-User Pricing: The tool charges on a per-user basis, encouraging every team member to have an account. This can make costs balloon quickly if you're not careful.
- Bug Reporting Focus: Some features, like session replay, seem more tailored for bug reporting than client feedback. These features are often found in usability testing software, like Hotjar, rather than client feedback platforms.
- Client Account Requirement: Clients must create an account to access the guest portal, where they can view and collaborate on feedback. This adds an extra step and potential friction, similar to inviting a client to a Trello board.
Marker.io Pricing
- $Starter: $59 / month
- $Team: $149 / month
- $Company: $399 / month
BugHerd vs Marker.io: At a Glance
BugHerd | Marker.io | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Web agencies, QA teams |
Standalone tool | Yes | Yes |
Price for web agency | $129 / month | $59 / month |
Free trial | 14-days no credit card | 15-days no credit card |
2-way integrations | No | Yes |
Summary
Marker.io is a compelling alternative to BugHerd for collecting feedback from clients and team members. It allows you to create different feedback forms for each group, which is a valuable feature.
Marker.io does not include video recording functionality, but it does offer deep 2-way integrations with project management tools and a more affordable price point of $59 per month.
5. Pastel

Pastel Features
- Proxy technology
- Ability to track multiple versions of your website.
- Edit text directly within the tool for any required text changes.
- Automatically capturing technical details like browser, device, OS, and resolution.
- Assign the feedback to a team member and set different statuses.
- Collaborate on the feedback inside of Pastel with clients and team members.
Pastel Benefits
- No Installation Required: Thanks to proxy technology, there's no need to install anything on your client's site. This feature makes it simple to submit feedback and collaborate on live websites or those you don't control.
- Multi-Format Feedback: Pastel goes beyond websites, letting you annotate images and PDFs as well. If your team isn't using a dedicated design tool like Figma, this could be a big plus.
Pastel Drawbacks
- Another platform to log into: While Pastel centralizes feedback, it also necessitates yet another login for your team. This can be a hurdle for developers and others who prefer not to juggle multiple accounts.
- Proxy limitations: The proxy functionality is convenient but comes with drawbacks, particularly when dealing with Basic Auth or submitting feedback via mobile.
- Few Integrations: Pastel is somewhat limited in terms of integrations, offering only four options and no 2-way syncs. You'll likely find yourself manually needing to export feedback to your current tools.
- Commenting Window: Perhaps the most significant downside is the 72-hour commenting window on canvases in lower-tier plans. After that, the canvas becomes read-only, pushing web agencies toward more expensive options.
Pastel Pricing
- $Free: very limited usage, impossible for web agency
- $Solo: $29 / month
- $Studio: $99 / month
- $Enterprise: $350 / month
BugHerd vs Pastel: At a Glance
BugHerd | Pastel | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Marketing-, digital-, creative agencies |
Standalone tool | Yes | No |
Price for web agency | $129 / month | $99 / month |
Free trial | 14-days no credit card | 14-days no credit card |
2-way integrations | No | No |
Summary
Pastel, like MarkUp.io, uses a different approach to submit feedback on websites. Pastel's proxy technology lets you submit feedback on live websites or websites you don't control.
Due to the 72-hour comment window on the lower-tier plan, most web agencies would need to opt for the Studio plan at $99 per month.
6. Userback

Userback Features
- Submit feedback annotated screenshots and video recording.
- 2-way sync with lots of integrations.
- Lots of premade feedback templates to choose from.
- Ability to customize the widget to great extent.
- Full on project management tool with all bells and whistles.
- Session replay, micro surveys, NPS, and a lot more features.
Userback Benefits
- Feature-rich platform: Userback comes loaded with a variety of tools and functionalities. While aimed at user feedback, it's a comprehensive platform that covers all you'd need in a feedback system. If your focus is client feedback, you might only scratch the surface of what this tool has to offer.
- On-Page Guest Portal: This feature sets Userback apart, and it's something we've mainly seen with Feedbucket. Users can see and collaborate on feedback directly on the web page where it's relevant. There's no need to register or sign into another platform, making it exceptionally frictionless for your clients.
Userback Drawbacks
- High price point: Userback's focus on a broader user feedback scenario translates to a heftier price tag for features you might not even use. This makes it a pricey option if your primary need is client feedback.
- Project limitations: The lower-tier plans limit the number of projects you can have, with only 5 projects on the cheapest plan and 15 on the mid-level plan. This constraint can become a bottleneck for web agencies managing multiple client projects.
- Screenshot limitations: Unless you're on one of their higher-tier plans, native screenshot functionality is unavailable. Your clients would need to install a browser extension, adding an extra layer of friction, especially for mobile feedback.
- Incentive to keep you in-platform: Userback is virtually a full-fledged project management tool with robust integrations. However, the platform seems designed to keep you there, which could increase costs as they charge per user.
Userback Pricing
- $Startup: $79 / month
- $Company: $159 / month
- $Premium: $289 / month
BugHerd vs Userback: At a Glance
BugHerd | Userback | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Product Managers, Software teams, Web agencies |
Standalone tool | Yes | Yes |
Price for web agency | $129 / month | $159 / month |
Free trial | 14-days no credit card | 14-days no credit card |
2-way integrations | No | Yes |
Summary
Userback, like Usersnap, is primarily designed to gather feedback from end-users, rather than clients or team members. This means it includes a number of features, such as surveys, NPS scores, and product roadmaps, that web agencies may not need.
Web agencies will likely need to choose the $159-per-month Company plan, as the lower-tier plans have limitations on the number of projects and native screenshots. This makes it one of the pricier alternatives.
7. Ruttl

Ruttl Features
- Provide feedback with annotations directly on live pages.
- Distribute a link for easy feedback submission.
- Offer feedback through video recordings utilizing Ruttl's proxy solution.
- Edit and adjust content, elements, images, and other assets as a form of feedback.
- Facilitate feedback on a variety of platforms including websites, web apps, mobile apps, and various file formats like videos, images, and PDFs.
- Implement custom branding and domain to give Ruttl a personalized touch.
- Maintain and access multiple versions of the asset under review.
Ruttl Benefits
- Feedback across various formats: Ruttl lets you comment on not just websites, but also videos, images, and PDFs. This versatility makes it a handy tool for diverse content.
- Easy collaboration on live sites: With Ruttl, you can work together on actual websites without needing any extra tools. This is great because you can give feedback on any site, even if it's not yours.
- No project limits on paid plans: If you go for a paid plan, Ruttl doesn't limit the number of projects. This is a big plus if you're dealing with many projects and don't want to worry about hitting a cap.
- Direct website edits: You can tweak designs right on the website with Ruttl. This includes changes to CSS and text. It's a useful feature for detailed feedback or trying out changes before making them final.
Ruttl Drawbacks
- Limited integration capabilities: While Ruttl can link to your project management tool, it doesn't sync data. This can be a hassle if you're juggling feedback across different platforms.
- Costly for teams due to per-user pricing: Ruttl charges per user, which can add up for bigger teams. It's sometimes unclear who really needs an account, making it a bit pricey.
- Might clash with existing project management tools: Ruttl wants all team members on its platform for project management. This can be costly and inconvenient, especially if your team already uses another project management tool.
- Chrome extension needed for certain pages: To leave feedback on protected pages, like those behind Basic Authentication, you need a Chrome extension. This might be a bit of a bother, especially for web agencies that often use test or staging sites.
Ruttl Pricing
- $Free: 1 project
- $Pro: $4 / month / user
- $Team: $12 / month / user
BugHerd vs Ruttl: At a Glance
BugHerd | Ruttl | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Design teams, web agencies |
Standalone tool | Yes | No |
Price for web agency | $129 / month | Hard to compare with user pricing |
Free trial | 14-days no credit card | Limited Free plan |
2-way integrations | No | No |
Summary
Ruttl is different from BugHerd because it uses proxy technology, similar to MarkUp.io and Pastel. This means you can give feedback right away without installing anything. But, this approach has its limits.
Like BugHerd, Ruttl aims to be a complete project management tool. If you're not ready to switch from your current project management software, Ruttl might not suit your needs.
Ruttl's pricing model is based on each user. It's not clear who needs an account, which could lead to unexpected cost increases. It's worth looking into this before deciding.
8. Disbug

Disbug Features
- Choose between screenshot or video capture when giving feedback.
- Use a Chrome extension to provide feedback on any webpage.
- Modify CSS and text on webpages and include these changes in your feedback.
- Make your points clear by adding annotations to screenshots.
- Provides a feature similar to session replay for a comprehensive view of user interactions.
- Allows sharing of feedback without needing a sign-in from the recipient.
- Captures essential technical information such as browser type, URL, console logs, and network requests.
Disbug Benefits
- Feedback status sync with other tools: Disbug stands out with its UI Review portal. This feature allows you to pull in a website, then directly edit CSS and text. After making changes, you can submit them as feedback. This tool is especially useful for designers and technically skilled users.
- Direct website editing in UI review portal: Disbug offers an integration feature where resolving feedback in a tool like Trello automatically updates the status in Disbug. This synchronization is only for the feedback's status.
Disbug Drawbacks
- Mandatory account creation for clients: To comment or collaborate on feedback in Disbug, clients must create an account. Even though you can share a feedback link, commenting is not possible without an account. This adds complexity for clients.
- Need for a browser extension: Disbug requires installing a browser extension, which is fine for dev teams and internal QA. However, it might be inconvenient for clients. This extra step can complicate the process. Also, it prevents feedback submission from mobile devices.
- Mainly for internal teams: Disbug is designed primarily for development and internal QA teams. This focus is clear in many of its features. As a result, it might not be the best choice for web agencies looking for client feedback.
- Complex user pricing: Understanding how Disbug defines a 'user' can be confusing. All plans include a certain number of users. If clients who submit feedback are counted as users, the cost of using Disbug could increase significantly.
Disbug Pricing
- $Startup: $49 / month
- $Business: $99 / month
- $Agency: $259 / month
BugHerd vs Disbug: At a Glance
BugHerd | Disbug | |
---|---|---|
Used by | Marketing- and web agencies, QA Teams | Dev teams, QA teams |
Standalone tool | Yes | No |
Price for web agency | $129 / month | $49 / month |
Free trial | 15-days no credit card | 7-days no credit card |
2-way integrations | No | Yes |
Summary
Using Disbug instead of BugHerd poses a challenge with client feedback due to the requirement of a browser extension. This extra step might be inconvenient for clients and complicate the feedback process.
Regarding Disbug's pricing, understanding who counts as a 'user' is crucial. If clients are included as users, you might need the higher-priced $99-per-month plan instead of the $49 option. This makes selecting the right plan important for budget considerations.
Conclusion
Web agencies looking for a BugHerd alternative should consider trying out Feedbucket.
It's built by a team of ex-web agency owners who understand the challenges of collecting client feedback deeply and is laser-focused on solving this problem.
If you're already using a project management tool, Feedbucket integrates deeply with most of them, so you and your team can stay in your existing tools.
It has a similar feature set to BugHerd, but at a much lower price point. Try it out for yourself with a 14-day free trial.