6 Top MarkUp.io Alternatives & Competitors in 2024

Marcus Gullberg, Founder of Feedbucket
Written by Marcus Gullberg · 2024-01-09

MarkUp.io is a feedback software tool that helps digital agencies collect and manage feedback from clients and team members on websites, web designs, and other digital assets.

Image of MarkUp.io header to show that this article is about MarkUp.io alternatives for web agencies.

It offers a variety of features, such as real-time commenting, image annotation, video commenting, task management, and collaboration tools.

In this article, we will take a look at the best MarkUp.io alternatives in 2024. Remember, MarkUp.io works for gathering feedback on all sorts of digital content, but here we'll mainly concentrate on how it's used for websites.

Whether you're looking for a more affordable alternative, a tool with more features, or an easier tool, one of the following 6 MarkUp.io alternatives may be a better fit for you.

1. Feedbucket

Feedbucket website header

Feedbucket Features

  • Submit annotated screenshots directly from the website.
  • Submit feedback using video recording. No extensions needed.
  • Deep 2-way integrations with the most popular project management tools.
  • Easily see where others have submitted feedback with pins.
  • Captures important details like browser, OS, page, device, resolution, etc.
  • Automatically captures the console for easier JavaScript error tracking.
  • Customize Feedbucket with your branding and white-labeling.
  • Embedded guest portal directly on the website for easy collaboration with comments and attachments.

Feedbucket Benefits

  • Built for web agencies: Feedbucket is laser-focused on solving website development feedback from clients and team members. This lets us make certain decisions to be the best at this.
  • Deep integrations with project management tools: Feedbucket integrates deeply with all major project management tools, so your team can manage all feedback from within your existing tool. So Feedbucket is not yet another tool that your team has to log in to.
    Asana task created from feedbucket with all technical meta data attached.

    Task in Asana created by Feedbucket.

  • Easy for clients to use: Feedbucket requires no extensions or registration, making it easy for clients to start submitting feedback right away. This reduces friction and increases the likelihood that they will actually use the tool.

Feedbucket Pricing

  • $
    Pro: $39 / month
  • $
    Business: $89 / month
  • $
    Enterprise: $259 / month

MarkUp.io vs Feedbucket: At a Glance

Used byMarketing-, digital-, creative agenciesWeb agencies
Standalone toolNoYes
Price for web agency$29 / month$39 / month
Free trial30-days no credit card14-days no credit card
2-way integrationsNoYes

5 out of 5 stars

“We've purchased, used or tested the majority of tools on the market for getting website feedback from our clients and Feedbucket has to be the best!”

Image of Mark Tenney
Mark Tenney
Owner, Digital Church


Feedbucket is a great alternative to MarkUp.io for web agencies looking for a simple and easy-to-use way to collect and manage client feedback.

It integrates deeply with your existing project management tools, so you can keep all your feedback in one place.

Created by a team of ex-web agency owners, Feedbucket is laser-focused on solving this specific problem. The Pro plan, at just $39 per month, has everything you need to get started, with unlimited projects. Try it for yourself with a 14-day free trial.

2. Pastel

Pastel website header

Pastel Features

  • No installation required thanks to proxy technology.
  • Track multiple versions of your website to see how feedback changes over time.
  • Automatically capture technical details, such as browser, device, OS, and resolution.
  • Make text changes directly in the tool, without having to switch to a different editor.
  • Collaborate inside of Pastel with clients and team members.
  • Assign the feedback to a team member and set different statuses.

Pastel Benefits

  • No Installation Required: Like MarkUp.io, Pastel uses proxy technology so you can submit feedback on any website, even those you don't control. This makes it easy to collaborate with clients and team members on live websites.
  • Multi-Format Feedback: Like MarkUp.io, Pastel can handle more than just websites. You can also annotate images and PDFs, which can be a big plus if your team isn't using a dedicated design tool like Figma.

Pastel Drawbacks

  • Another platform to log into: Adding Pastel to your workflow means another login to keep track of, which can be inconvenient for teams that already use multiple tools.
  • Proxy limitations: The proxy functionality is convenient, but it can be limiting, especially when trying to give feedback on sites with Basic Auth or on mobile devices.
  • 72-hour Commenting Window: Lower-tier Pastel plans have a 72-hour commenting window on canvases, which means that feedback can't be added or modified after 72 hours. This can be a problem for web agencies that need to collaborate on feedback for longer periods of time.
  • Few Integrations: Pastel doesn't integrate with as many tools as some other feedback tools, and it doesn't support two-way syncs. This means you may need to manually export feedback to your other tools, which can be time-consuming and error-prone.

Pastel Pricing

  • $
    Free: very limited usage, impossible for web agency
  • $
    Solo: $29 / month
  • $
    Studio: $99 / month
  • $
    Enterprise: $350 / month

MarkUp.io vs Pastel: At a Glance

Used byMarketing-, digital-, creative agenciesMarketing-, digital-, creative agencies
Standalone toolNoNo
Price for web agency$29 / month$99 / month
Free trial30-days no credit card14-days no credit card
2-way integrationsNoNo


Pastel is a comparable alternative to MarkUp.io, offering similar features such as website commenting without installation and support for other file formats.

However, Pastel is a lot more expensive since Solo plan at $29 per month has a 72-hour commenting window. So most web agencies would need to go for the Studio plan at $99 a month.

3. Marker.io

Marker.io website header

Marker.io Features

  • Give feedback with annotated screenshots.
  • Record and replay user sessions to see what happened before submitting feedback.
  • Connect with over 15 tools for deep 2-way sync.
  • Automatically capture technical details, such as browser, URL, and JavaScript errors.
  • Create different feedback forms for team members and clients.
  • Collaborate with clients on feedback using the guest portal.

Marker.io Benefits

  • Deep 2-way integrations with project management tools: Marker.io integrates with many popular project management tools, so you can keep your data in sync. This means that if you resolve an issue in your project management tool, Marker.io will automatically update.
  • Custom feedback widgets for team members and clients: Marker.io lets you create different feedback widgets for team members and clients. This is useful for agencies that want to include additional information, such as the ability to assign tasks to specific team members.
  • Unlimited Projects: Marker.io doesn't limit the number of projects you can create, which is a big plus for web agencies. This gives you the flexibility to work on as many projects as you need without having to worry about hitting a limit.

Marker.io Drawbacks

  • No Video Feedback: Marker.io doesn't let you give feedback with video recordings, which can be a limitation if you need to capture bugs or animations where a screenshot and text won't cut it.
  • Client Account Requirement: Clients need to create an account to use the guest portal, where they can view and collaborate on feedback. This can be an extra step and a potential inconvenience, similar to inviting a client to a Trello board.
  • Some features are more suited for bug reporting: Some features, like session replay, seem to be better suited for bug reporting than client feedback. These features are often found in usability testing software, not client feedback platforms.
  • Per-User Pricing: Marker.io charges per user, which means they want every team member to have an account. This can be expensive if you have a large team.

Marker.io Pricing

  • $
    Starter: $59 / month
  • $
    Team: $149 / month
  • $
    Company: $399 / month

MarkUp.io vs Marker.io: At a Glance

Used byMarketing-, digital-, creative agenciesWeb agencies, QA teams
Standalone toolNoYes
Price for web agency$29 / month$59 / month
Free trial30-days no credit card15-days no credit card
2-way integrationsNoYes


Marker.io is a compelling alternative to MarkUp.io, as it allows clients to submit feedback directly from the website.

Marker.io also offers deep 2-way integrations with popular project management tools, making it a good alternative for teams that use a project management system.

4. Ruttl

Ruttl website header

Ruttl Features

  • Submit annotated feedback on live pages.
  • Using the Ruttl proxy solution you can submit feedback using video recordings.
  • Share a link to submit feedback.
  • Submit feedback on websites, web apps, mobile apps, videos, images, and PDF's.
  • Edit content, elements, images, and other assets as feedback.
  • Keep multiple versions of the asset that's being reviewed.
  • Custom branding and domain to make Ruttl feel like yours.

Ruttl Benefits

  • Collaborate on live websites: Collaborate on live websites without having to install anything. This means you can leave feedback on any website, even those you don't own.
  • Submit feedback on multiple resources: Submit feedback on websites, videos, images, and PDFs.
  • Make design changes directly on websites: Make design changes directly on websites, including CSS and text edits. This can be useful for providing more specific feedback or for testing out changes before implementing them.
  • Unlimited Projects: Paid plans offer unlimited projects, so you don't have to worry about hitting a cap as your projects grow.

Ruttl Drawbacks

  • Per-user pricing model: Ruttl's per-user pricing model can quickly become expensive for teams. It's hard to really understand who needs a user account.
  • No integration sync: The integrations just creates a tasks in your project management tool with a link to Ruttl, but they do not sync any data. This can be inefficient if you need to manage feedback in multiple tools.
  • Chrome extension required for feedback on protected pages: Requires a Chrome extension to submit feedback on pages behind a login screen or with Basic Authentication. This can be inconvenient for web agencies that put their clients' websites on a test or staging environment before launching them.
  • Trying to replace your project management tool: Ruttl requires all team members to use its platform for project management, which can be expensive and inconvenient for teams that already have a project management tool in place.

Ruttl Pricing

  • $
    Free: 1 project
  • $
    Pro: $4 / month / user
  • $
    Team: $12 / month / user

MarkUp.io vs Ruttl: At a Glance

Used byMarketing-, digital-, creative agenciesDesign teams, web agencies
Standalone toolNoNo
Price for web agency$29 / monthHard to compare with user pricing
Free trial30-days no credit cardLimited Free plan
2-way integrationsNoNo


Ruttl is a similar alternative to MarkUp.io, with a similar proxy technology for submitting feedback on websites without installing anything.

However, Ruttl requires a per-user pricing model, and it is designed to be a full-fledged project management tool. This can make it expensive and tricky to implement Ruttl if you are not ready to give up your existing project management tool.

5. BugHerd

BugHerd website header

BugHerd Features

  • Send feedback using either a screenshot or a video recording.
  • See where others have submitted feedback to reduce duplicates.
  • Offer feedback on a particular element of the webpage or on the entire page.
  • Automatically attaches technical details like Browser, Screen size, and OS
  • Collaborate on the feedback with comments and attachments.
  • Set up through JavaScript code or opt for their browser extensions.
  • Organize feedback using a Kanban board with robust project management features.

BugHerd Benefits

  • Spot previous feedback: BugHerd adds a marker where someone has already left feedback. This helps cut down on getting the same feedback more than once.
  • All you need to gather feedback: BugHerd offers all the necessary tools to simplify feedback submission for your team and clients directly from the page. Each feedback entry comes with either a screenshot or video, along with additional context, making it easy to replicate the issue or suggestion.

BugHerd Drawbacks

  • Expensive for web agencies: BugHerd's Premium plan is a must if you want JavaScript installation or native integrations. At $129 a month, it's more than twice the cost of Marker.io, making it a pricier option.
  • Full project management tool: BugHerd aims to be a full-fledged project management tool, which can be redundant if you already use one. Given its per-user pricing, the costs can add up quickly if your whole team needs access.
  • Lack of Integrations: While BugHerd does offer integration with Zapier, which allows for a variety of third-party connections, its native integrations are limited to Asana, Jira, Trello, and Github. Additionally, none of these native integrations feature 2-way syncing capabilities. This means you may miss out on seamless data sharing between platforms, adding another layer of complexity to your tool stack.

BugHerd Pricing

  • $
    Standard: $39 / month
  • $
    Studio: $69 / month
  • $
    Premium: $129 / month
  • $
    Deluxe: $229 / month

MarkUp.io vs. BugHerd: At a Glance

Used byMarketing-, digital-, creative agenciesMarketing- and web agencies,
QA Teams
Standalone toolNoYes
Price for web agency$29 / month$129 / month
Free trial30-days no credit card14-days no credit card
2-way integrationsNoNo


BugHerd differs from MarkUp.io in its setup process. While BugHerd requires a script tag installation on your website, MarkUp.io can be used without any installation. Apart from this, both tools aim to address the same issue of gathering and collaborating on website feedback.

In terms of integrations, both MarkUp.io and BugHerd fall short. If you're already using a project management tool, you'll find yourself needing to log into an additional platform to manage feedback with either of these tools.

When it comes to pricing, MarkUp.io is significantly more affordable than BugHerd. You can use MarkUp.io for $29 a month, which is a stark contrast to BugHerd's $129 a month.

6. Usersnap

Usersnap website header

Usersnap Features

  • Submit feedback with screenshots and videos, directly on the website.
  • Integrates with over 30 project management tools, including Jira, Asana, and ClickUp.
  • Annotate the screenshot directly on the website.
  • Automatically captures technical context, such as browser, URL, and JavaScript errors.
  • Provides ready-made templates to help you get started with collecting feedback..
  • Allows you to collaborate on feedback with comments and attachments.

Usersnap Benefits

  • Extensive feedback widget customization: Usersnap allows you to customize its feedback widget, including colors, required fields, and more. This lets you tailor the widget to your specific needs.
  • Centralized feedback inbox: Usersnap provides a central inbox that aggregates feedback and information from all of your projects. This gives you a single view of all of your feedback, without having to navigate to individual project pages.

Usersnap Drawbacks

  • Limited projects on affordable plan: Usersnap's most affordable plan limits you to just five projects. While this might work for companies focused on user feedback, as a web agency, you'll hit this limit fast.
  • High price point: Usersnap is more expensive than other website feedback tools. This may be justified by the additional features it offers, but it can be a letdown for users who only need basic feedback features.
  • Overwhelming Toolset: Usersnap offers a wide range of tools, which can be overwhelming to set up and use. This may be a problem for web agencies that just want a simple way to collect client feedback on websites.

Usersnap Pricing

  • $
    Startup: $99 / month
  • $
    Company: $189 / month
  • $
    Premium: $329 / month

MarkUp.io vs Usersnap: At a Glance

Used byMarketing-, digital-, creative agenciesSoftware teams
Standalone toolNoYes
Price for web agency$29 / month$189 / month
Free trial30-days no credit card15-days no credit card
2-way integrationsNoYes


Usersnap is a user feedback tool that can also be used for client feedback. It's not a direct alternative to MarkUp.io, but it's a good option for teams that need a more comprehensive solution.

Usersnap is a powerful tool, but it can be expensive for web agencies, with a monthly price of $189.


If you're a web agency looking for a MarkUp.io alternative then Feedbucket is a tool worth checking out.

It's built by a team of ex-web agency owners who understand the challenges of collecting client feedback deeply and is laser-focused on solving this problem.

If you're already using a project management tool, Feedbucket integrates deeply with most of them, so you and your team can stay in your existing tools.

Try and see how Feedbucket can help you streamline your client feedback workflow with a 14-day free trial.

Marcus Gullberg, Founder of Feedbucket
Marcus Gullberg

Marcus founded Feedbucket in 2020 with the goal of organizing the website feedback from your team and clients when building new websites.

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