8 Best Marker.io Alternatives in 2024

Choosing the right website feedback tool can be tough. Marker.io often comes up as a top option, but it really depends on what kind of feedback you need to collect. In this article, we'll explore the 8 best alternatives and determine which one is best for specific use-cases.

Image of Marker.io header to show that this article is about marker.io alternatives for web agencies.

I used to run a web agency that built hundreds of websites for clients. Collecting and managing feedback was always a challenge, and website feedback tools were our go-to solution.

In my experience, Marker.io is best suited for internal feedback. For example, if you're submitting feedback to your developers about your own web assets. If that's not what you need, it might be a good idea to consider some other tools.

In this article, we'll dive into the top 8 alternatives to Marker.io and discuss which use-cases they are best suited for.

I've tried them all and hope to share some of that knowledge with you.

So whether you're currently using Marker.io and looking for a change, or you've tried it but want to explore other options, this article is for you.

Ready to get started? Let's go.

Best Marker.io alternatives at a glance

Best ifPrice
Feedbucket You are building web projects for clients and want to organize the feedback. $39 / month
14-days free trial, no CC
BugHerd Collecting feedback on live websites or can't install a script. $129 / month
14-days free trial, no CC
Usersnap You want to collect feedback from visitors on your production website. $189 / month
15-days, no CC
MarkUp.io Doing internal QA on your own company web assets. $29 / month
30-days free trial, no CC
Superflow You need real-time feedback collaboration. $119 / month
10-days free trial, no CC
Userback Collecting website feedback and bug reports from your SaaS users. $159 / month
14-days free trial, no CC
SureFeedback You want to host all the feedback yourelf. $118 / year
14-days free trial, with CC
Ruttl per user pricing

1. Feedbucket

Feedbucket website header

Best if: You are building web projects for clients and want to organize the feedback.

Feedbucket is made for smaller web agencies to gather and manage client feedback on websites during the review process.

In a recent discussion about website feedback tools in the popular Facebook group, TheAdminBar for WordPress agencies, Feedbucket was mentioned frequently and positively, as you can see below.

“We've been using FeedBucket since for a while and had no issues - it connects to many PM tools (we use Click Up) and has two way sync so if you close a ticket in ClickUp it resolves it in FeedBucket. It's a great selling tool also - prospects love it when I demo that we have a tool they can use to submit things to us from their website and it lands straight into our support queue.”

Review of Feedbucket by Dave Graham on Facebook.

Feedbucket is installed on your client's staging site by inserting a script tag. Once installed, clients and team members can easily submit feedback using screenshots or recordings without leaving the site.

A standout feature that sets Feedbucket apart from Marker.io is the ability to submit feedback through video recordings. This is especially useful for explaining bugs and feedback on animations and other elements that are hard to describe with text alone. Plus, no browser extension is required.

It's designed to be user-friendly for clients who might not be tech-savvy. Everything operates directly in the browser and is compatible with all devices.

Submit annotated screenshots as feedback with all technical details automatically captured.

A feature that is highly appreciated, and different from Marker.io, is the on-page guest portal. This means your clients can collaborate and communicate on feedback directly from their website, not in a separate tool with a login. Keeping everything on the website itself significantly enhances communication and reduces the likelihood of clients not adopting the tool.

Feedbucket offers an onpage guest collaboration portal.
Clients can collaborate and communicate on the feedback directly from the website.

Another key difference with Feedbucket is its aim to work seamlessly with your existing project management tools. It's not meant to be another system for your team to manage and log into but is designed to integrate into your existing tools and workflows.

Feedback is directly sent to your project management tool as a task, allowing your team to manage everything from one spot. Resolving a task in your project management tool also resolves it in Feedbucket, and your client is notified.

Asana task created from feedbucket with all technical meta data attached and an annotated screenshot.
Task in Asana created by Feedbucket. Lots of other integrations exists.

For follow-up questions on feedback, you can simply mention @feedbucket on a comment in your project management tool, and the comment syncs back to Feedbucket, notifying your client.

So, if your team builds websites or web applications for clients and uses a project management tool like ClickUp, Asana, Trello, etc., Feedbucket is worth checking out.

You can try it with a 14-day free trial without credit card.

Marker.io vs. Feedbucket: At a Glance

Used byWeb agencies, QA teamsWeb agencies
Standalone toolYesYes
Price for agency$59 / month$39 / month
Free trial15-days no credit card14-days no credit card
2-way integrationsYesYes


  • Give feedback with marked-up screenshots directly on the website.
  • Submit feedback through video without needing any browser extensions.
  • Automatically captures details like the current page, browser, device, and screen size.
  • Records the Console log to help identify JavaScript errors.
  • Visual pins show where feedback has been submitted by others.
  • Customize the widget to match your brand's style.


  • Offers full two-way integrations with project management tools, allowing your team to manage feedback in your existing workflow.
  • Clients can easily provide feedback and work together on the website without needing any accounts or extensions.
  • Use the JavaScript API to customize and create your version of the widget to fit your needs.


  • While collecting feedback on images is on the horizon, Feedbucket right now only gathers feedback on websites and web apps.


Feedbucket offers three pricing tiers, ranging from $39 to $259 a month. The Pro plan, at $39 a month, includes everything a web agency needs to start collecting and organizing feedback from both your team and clients, with unlimited website feedback and all the essential features.

The Business plan, priced at $89 a month, adds advanced options like branding, custom metadata, and more.

You can try Feedbucket yourself with a 14-day free trial, no credit card needed, to see the difference.

2. BugHerd

BugHerd website header

BugHerd is a popular tool for site reviews with clients. The Australian company was founded in 2011, so they've been in the business for a while.

Marker.io and BugHerd provide very similar features for collecting client feedback on new websites.

What stands out to me about BugHerd is that both clients and teams can collaborate directly on the website through an on-page guest portal. With Marker.io, clients must log into a separate platform to comment and track feedback. Having everything on the page simplifies the process for clients.

The main downside of BugHerd is its limited integrations, particularly the absence of two-way functionality. Since we already use a project management tool, integrating another tool is not ideal due to the extra cost and the hassle of switching contexts.

Additionally, BugHerd is significantly more expensive than Feedbucket and Marker.io, costing three times more than Feedbucket and twice as much as Marker.io, even though they offer similar features.

Marker.io vs. BugHerd: At a Glance

Used byWeb agencies, QA teamsMarketing- and web agencies, QA Teams
Standalone toolYesYes
Price for agency$59 / month$129 / month
Free trial15-days no credit card14-days no credit card
2-way integrationsYesNo


  • Capture feedback directly on web pages through screenshots or recordings, including details like the webpage, browser, screen size, and OS.
  • Discuss and collaborate on feedback using comments and attachments.
  • Manage feedback with a Kanban board that includes all the common project management tools.


  • Feedback locations are marked with pins to show where others have commented, helping to reduce duplicates.
  • Clients collaborate directly on the page, avoiding the need for a separate guest portal.


  • Attempts to serve as a complete project management solution, which might be redundant if you're already using one.
  • Access to JavaScript installation or native integrations requires the pricier premium plan.
  • Only a few integrations like Zapier, Asana, Jira, and ClickUp are available, and there are no two-way connections.


BugHerd offers four pricing plans ranging from $39 to $229 a month. To avoid requiring your clients to download a browser extension, you'll need to choose the Premium plan, which costs $129 a month. This makes BugHerd three times more expensive than Feedbucket and twice as expensive as Marker.io, despite offering similar features.

3. Usersnap

Usersnap website header

Best if: You want to collect feedback from visitors on your production website.

Usersnap is often mentioned when looking at website feedback tools because it offers a lot of features and can be used in a lot of different ways.

Its main focus, though, is to collect feedback from your users, highlighted by features like NPS scores, surveys, and many other tools.

At first, setting up Usersnap was somewhat tricky. Even though there are templates, it still required some effort to get everything working. However, once I got the hang of it, being able to customize the widget a lot was a big plus.

The starting plan costs $99 and is limited to 5 projects, which might be fine if you're mostly collecting user feedback. But for agencies, this limit is probably going to be a problem.

Overall, Usersnap is a great tool for many purposes. However, if you're an agency focused mainly on getting feedback from clients and team members, you may end up paying for features you don't actually need, making it the most expensive option on this list.

Marker.io vs. Usersnap: At a Glance

Used byWeb agencies, QA teamsSoftware teams
Standalone toolYesYes
Price for agency$59 / month$189 / month
Free trial15-days no credit card15-days no credit card
2-way integrationsYesYes


  • Provide feedback with annotated screenshots or videos directly on the website.
  • More than 30 integrations including major ones like Jira, Asana, and ClickUp.
  • Captures important technical details such as browser type, URL, and JavaScript errors.
  • Offers ready-to-use templates.
  • Allows collaboration through comments and attachments.


  • Customize the feedback widget to match your brand and workflow.
  • One main inbox with feedback collected from all projects.


  • Limited number of projects.
  • Costs more compared to other alternatives.
  • Numerous features and options can make setup overwhelming.


Usersnap offers three plans priced between $99 and $329 a month. Due to project limits, an agency would likely need the Company plan at $189 a month, making it the most expensive option on our list.

4. MarkUp.io

Markup.io website header

Best if: Collecting feedback on live websites or can't install a script.

Despite having very similar names, MarkUp.io and Marker.io are quite different.

With MarkUp.io, you don't need to install anything on your website. You simply enter the URL and then get a shareable link where you can submit feedback. This allows you to collaborate on live websites, or even on websites that you do not own.

At first glance, this seems great because it's much easier to set up. However, there are some limitations with this method. For example, you can't take screenshots of websites that use Basic Auth, which is often used on staging sites.

You also can't provide feedback on mobile devices. It's important to really test out the proxy feature to make sure it works well with your websites.

The biggest issue I faced was the need to manage feedback through a separate tool from the ones you already use. This is because integration options are limited, and MarkUp.io mainly offers a manual export process. I found it time-consuming and cumbersome to click individually on each piece of feedback I wanted to export to ClickUp.

Marker.io vs. MarkUp.io: At a Glance

Used byWeb agencies, QA teamsMarketing-, digital-, creative agencies
Standalone toolYesNo
Price for agency$59 / month$29 / month
Free trial15-days no credit card30-days no credit card
2-way integrationsYesNo


  • Provide feedback using screenshots or videos.
  • Automatically includes tech info like browser type, screen size, and operating system.
  • Connect with Zapier or Slack.
  • Work together on feedback using comments and attachments.


  • Gather feedback on websites, images, and PDFs.
  • No need for website installation, allowing collaboration on live websites.


  • Requires your team to use an additional platform for feedback.
  • Submitting feedback from mobile devices isn't an option.
  • Unable to capture screenshots on websites protected by Basic-Auth.
  • Limited integrations to export feedback to your project management tool.


MarkUp.io has a free version, but it's pretty basic. If you want to use it in your business you probably need the Pro plan at $29 a month. This makes MarkUp.io one of the more affordable alternative if you are OK with it's downsides.

5. Superflow

Superflow website header

Best if: You need real-time feedback collaboration.

Superflow is quite new, but it's already making waves. It's designed for agencies, much like Feedbucket, and it has some unique features that make it stand out.

One of the coolest features of Superflow is its real-time capability. If you're on a site with someone else, you'll see each other's mouse movements, similar to how collaboration works in Figma. It's not essential, but it's a neat touch for teamwork.

However, one major downside is that Superflow doesn't take screenshots of the feedback. It just places a pin where the feedback is on the site. These pins quickly disappeared when we made changes to the website.

Another challenge with Superflow is that it doesn't offer many integrations, and the few it does have are only one-way. For those of us who like to manage feedback and other tasks in the same place, this could be a reason to look elsewhere.

Marker.io vs. Superflow: At a Glance

Used byWeb agencies, QA teamsDev teams, QA teams, Web agencies
Standalone toolYesYes
Price for agency$59 / month$119 / month
Free trial15-days no credit card10-days no credit card
2-way integrationsYesNo


  • Give feedback on websites and PDFs.
  • Use video or voice recordings to provide feedback.
  • Share internal feedback, visible only to your team.
  • Flexible access controls per project, such as feedback submission limited to signed-in users or allowing guest (clients) feedback without sign-ins.


  • Can be set up so clients can give feedback and collaborate without needing an account.
  • Clients can collaborate on the feedback directly from the website.


  • Feedback doesn't come with a screenshot.
  • Limited integrations available (Slack, Asana, ClickUp, and Monday).
  • Integrations work one way, mainly to send feedback to your project management tool.


Superflow offers a free plan that’s limited to just one project and comes with many restrictions. For business use, their plans range from $59 to $359 a month. Since the cheapest plan only includes up to three projects, agencies will likely need the Growth plan, which costs $119 a month. This makes it one of the pricier options.

6. Userback

Userback website header

Best if: Collecting website feedback and bug reports from your SaaS users.

Recently, there was a big discussion about website feedback tools in the popular Facebook group called TheAdminBar for WordPress Agencies. Userback was mentioned a lot, which actually surprised me a bit.

Now, don't get me wrong — Userback is an excellent tool and very well-crafted. But as its name implies, its primary focus is on collecting website feedback from your users.

Such tools often come with many extra features that aren't necessary if you just want feedback from your team or clients. These added features obviously make the tool more expensive, and it seems people in the discussion agreed, as can be seen below.

Facebook comment discribing that Userback starts at $79 a month which makes it very expensive.

If you need a tool specifically for user feedback, Userback is the best option. Otherwise, you might want to consider other options to avoid paying 2x-3x more.

Marker.io vs Userback: At a Glance

Used byWeb agencies, QA teamsProduct Managers, Software teams,
Web agencies
Standalone toolYesYes
Price for agency$59 / month$159 / month
Free trial15-days no credit card14-days no credit card
2-way integrationsYesYes


  • Give feedback with screenshots or video right from the site.
  • Widget you can tweak a lot.
  • Session replay, micro surveys, NPS, and much more.
  • Lots of 2-way integrations with popular tools.


  • A guest portal right on the page makes it easy for clients to work with you.
  • Public, and private, feature request portal.


  • Limited projects allowed in the cheaper plan.
  • Costs a lot if you won't use all the bells and whistles.
  • Have to use a browser extension to send feedback with screenshots on the basic plans.


Userback has three plans, priced between $79 and $289 a month. If you don't want to use a browser extension for feedback, the Company plan at $159 a month is required, making Userback the second most expensive alternative on our list.

7. SureFeedback

SureFeedback website header

Best if: You want to host all the feedback yourelf.

SureFeedback, formerly known as ProjectHuddle, could be a good choice if you prefer to manage all your feedback in-house.

You'll need your own WordPress site to use as a central "Dashboard" for gathering and managing feedback from various projects. Setting this up might be a bit complex and could require help from a developer.

Once your "Dashboard" is ready, connecting client sites is straightforward with a WordPress plugin.

SureFeedback was recently mentioned in the well-known Facebook group called TheAdminBar for WordPress agencies. Many people noted that SureFeedback's reliability has been declining, which is also what I've observed. Take a look at the Facebook post below:

Facebook comment: I've been using SureFeedback since it was ProjectHuddle. But it's become increasingly unreliable. Comments move around, responses don't save, status changes revert. It's actually throwing a project completely off the rails. So I need to replace it with a new tool. What do people like for on-page commenting? marker? Ruttl? Something else? Thanks

SureFeedback requires a credit card for a trial, so make sure you do some research before diving in to avoid running into the issues mentioned above.

Another challenge is that integration options are minimal, encouraging you to manage feedback directly from your central dashboard. This approach might not work well if your team already uses external project management tools like Asana, ClickUp, or Jira, as it leads to feedback and other tasks being handled in separate systems.

Marker.io vs. SureFeedback: At a Glance

Used byWeb agencies, QA teamsMarketing- and web agencies,
QA Teams
Standalone toolYesYes
Price for agency$189 / month$118 / year
Free trial15-days no credit card14-days with credit card
2-way integrationsYesNo


  • Click on parts of the website to send feedback. It'll automatically include details like your browser, operating system, screen size, and device.
  • Give feedback on different things like images, PDFs, files, and websites.
  • Get a daily or weekly email roundup of all feedback.
  • Make the feedback widget match your brand by changing its colors and adding your logo.


  • Install on WordPress sites with a plugin.
  • Clients can communicate and collaborate with you right on the website.


  • Only a few integrations available. Currently only Slack and Zapier.
  • Setup can be tricky and requires a hosted WordPress instance.
  • Requires credit card for trial.


On the surface, SureFeedback looks quite budget-friendly at $118 per year. However, remember you'll also need to cover the cost of hosting a WordPress instance and setting it up with your team, which adds to the expense and complexity.

8. Ruttl

Ruttl website header

Ruttl is often mentioned when discussing website feedback tools. They offer three main features: website feedback, mobile feedback, and video feedback. At first glance, this might seem impressive, but it feels like they're trying to do too many things at once.

I try not to be too negative about other tools since I know how hard it is to build perfect applications. However, when I tested Ruttl, I ran into several bugs and issues.

It's not just me saying this. Take a look below at what others are saying in the famous Facebook group TheAdminBar.

A few comments from facebook of Ruttl as an alternative to SureFeedback that was very negative.

Be sure to thoroughly test Ruttl on your own websites to make sure you don't encounter the same problems.

One positive aspect of Ruttl is the ability to edit elements like a website's CSS directly within the tool, which can be very useful for collaborating with your team.

Marker.io vs Ruttl: At a Glance

Used byWeb agencies, QA teamsDesign teams, web agencies
Standalone toolYesNo
Price for agency$59 / monthHard to compare with user pricing
Free trial15-days no credit cardLimited Free plan
2-way integrationsYesNo


  • Works with a proxy setup, eliminating the need for website installation.
  • Allows feedback submission for websites, web apps, mobile apps, videos, images, and PDFs.
  • Maintains multiple versions of the reviewed asset.


  • Enables feedback submission on live websites, or even websites you do not control.
  • You can edit text, CSS, and images directly, which can be submitted as feedback.


  • Integration simply generates a task in your project management tool with a Ruttl link, without syncing data.
  • Like other proxy solutions, Ruttl struggles with feedback on websites behind Basic Auth. I had to use a Chrome extension for those pages.
  • It seems they want your whole team to use Ruttl for feedback, which can get expensive.


Ruttl offers a free plan that's pretty basic and not suitable for client projects. Their pricing is different from other alternatives, with two premium plans costing $4 or $30 per user per month. Likely, your entire team and sometimes clients will need their own accounts. Make sure you understand who needs an account or it can quickly become expensive.

Next Steps: Choosing the Best Marker.io Alternative for Your Company

Above we covered 8 different Marker.io alternatives, including Feedbucket.

We recommend you try Feedbucket's free 14-day trial, no cc required for serveral reasons, including:

  • Feedbucket was created by people who used to run an agency. We truly understand the challenges of getting feedback from clients and have focused on solving this problem.
  • It's designed to integrate with the project management tools you already use. The goal is to improve your feedback process without changing what you're already comfortable with.
  • Feedbucket offers video feedback and an on-page guest portal to make it as effective as possible for client feedback.

Are you ready to let Feedbucket take your website feedback process to the next level? Start your free 14-day trial.

Marcus Gullberg, CEO & Founder at Feedbucket
Article by
Creator of Feedbucket. Marcus used to own and operate a web agency that has built hundreds of websites and web applications for clients.

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