Choosing the perfect website feedback tool can feel overwhelming. With so many available, each designed for specific situations, it's easy to end up with one that doesn't quite fit your needs—wasting money on unnecessary features.

In this article, we're focusing on using website feedback tools when building websites for clients, which is a very common use case for these tools.

Having managed a web agency and built hundreds of websites for clients, I've navigated through the maze of these tools. My experience has given me insight into what works and what doesn’t, which I'm eager to share with you.

We'll cover the pros and cons, key features, and pricing to give you a complete understanding of how each tool can slot into an agency's workflow.

By the article's end, you'll have a solid list of tools to explore for your agency.

Curious about what website feedback tools are, their different types, and what to consider when choosing one? Check out our FAQ section at the bottom of the page.

Now, let’s get started.

1. Feedbucket

Feedbucket website feedback tool header

Feedbucket Features

  • Leave feedback directly on the site with annotated screenshots or recordings.
  • Technical details like browser, console errors, device, and resolution are captured automatically.
  • 2-way integrations with the most common project management tools.
  • Collaborate on feedback with all stakeholders directly on the website.

Feedbucket Pros

  • 2-way integrations with most project management tools, allowing you to manage all feedback in your existing tools.
  • Clients can submit and discuss feedback right on the site without needing an account or downloading an extension.

Best for: Companies building websites for clients.

5 out of 5 stars

“We've purchased, used or tested the majority of tools on the market for getting website feedback from our clients and Feedbucket has to be the best!”

Image of Mark Tenney
Mark Tenney
Owner, Digital Church

Feedbucket can easily installed on your site just by add a script tag.

Developers can do it in no time, but there's also a Google Tag Manager option or a WordPress plugin for WordPress sites.

Enable clients to submit feedback directly on the site

After Feedbucket is up and running on your client's site, both your team and clients can start giving feedback right there on the web page.

You can mark up the screen, leave comments, and hit Submit. Feedbucket automatically captures a screenshot and gathers important details like the page you're on, the browser, operating system, device, any console errors, and screen resolution.

This way, you and your developers get feedback that's packed with info, making everything easy to understand.

Clients submit understandable feedback directly on the site

Feedback isn't limited to screenshots. You can also record videos with audio directly on the site, no extra extensions needed. It's like having Loom built into the site, ideal for explaining complex issues that are tough to describe in writing.

Collaborate and communicate on website feedback

The first big win with Feedbucket is getting feedback that's easy to understand. The next is streamlining all those back-and-forth emails into something more organized.

Feedbucket does this by adding a feedback portal right on the site. Clients don't need to sign up or log in anywhere else.

They can add comments, attachments, tags, and more, right from the site. Clients automatically get notified when there's a new comment on their feedback or when it's resolved.

A todo list with Asana issues directly on the website.

Collaborate directly on the website

Website feedback tool that integrates with your existing tools

Since most agencies use some project management tool like ClickUp, Asana, or Jira, juggling feedback on another platform can be a hassle.

That's why Feedbucket offers deep two-way integrations with popular project management tools.

Feedback automatically gets sent over as tasks. You can ask follow-up questions or mark tasks as resolved right from your project management tool, and everything will be synced over to Feedbucket.

Asana task created from feedbucket with all technical meta data attached.

Task created by Feedbucket in Asana as example

Feedbucket's goal is for your team to manage all aspects of the feedback through the tools you already know and love.

Feedbucket Pricing

Feedbucket has three plans, priced from $39 to $259. The $39 a month plan gives you everything you need to handle feedback on as many projects as you want. Making it one of the most affordable website feedback tools out there. If you're looking for more features, the $89 plan adds some extra stuff on top.

Ready to try it out? Sign up for a free trial - no credit card needed.


2. BugHerd

BugHerd header

BugHerd Pros

  • Client's can submit and collaborate on feedback right on the website, no need to log in elsewhere.
  • Adds a marker where someone has already left feedback. This helps cut down on duplicate feedback.

BugHerd Cons

  • Aims to be a full-fledged project management tool, which can be redundant if you already use one.
  • Only a few integrations available: Zapier, Jira, Trello, and Github.
  • There's no 2-way sync with these integrations, meaning you'll probably handle feedback in BugHerd and other tasks in your usual tools.

BugHerd stands out as a solid choice for gathering clear feedback from clients and your team during website development.

To get BugHerd up and running on your site, just add a script tag if you're on the Premium plan.

For the basic plans, though, you'll need to use a browser extension. Getting clients to install this extension can be a bit tricky, so the script option is definitely handier.

Once BugHerd is set up, submitting feedback is easy, whether it's a screenshot, a full-page note, or a video clip. Plus, it captures key tech details like the operating system, browser, and device automatically.

A big benefit is that clients can easily comment and work on feedback directly on the site, eliminating the need for extra portal to be invited to.

Feedback gets organized in BugHerd's own project management system, which is great if you don't already use one. But if you do, be aware that BugHerd offers limited integrations, and those it has don't support two-way communication. This means you might end up managing feedback in BugHerd and other tasks in your regular project management tool.

Be mindful of the costs, as adding more team members to BugHerd can quickly increase the price since they charge for each additional user.

BugHerd Pricing

BugHerd has four plans, from $39 to $229 a month. To avoid making your clients install a browser extension and to get native integrations, you need the Premium plan at $129 a month. This makes BugHerd one of the more expensive options for agencies.


3. header Pros

  • You can customize the widget for team members and clients differently. Perfect for agencies that want to add details like task assignments.
  • Supports 2-way integration with many popular project management tools. Cons

  • No option for video feedback.
  • Clients need to sign up to see and work on feedback in the guest portal, kind of like adding clients to a Trello board.
  • It charges per user, so costs can go up fast if you add lots of team members.

Best for: Internal QA and bug tracking on your own websites often ends up on the shortlist for agencies looking for a website feedback tool.

You can set it up by either adding a script tag to your site or using their browser extension. However, for the sake of simplicity for clients, using a script tag is usually preferred.

Once is up and running, your team and clients can submit feedback with annotated screenshots that capture all the crucial details, like OS and browser.

It's worth mentioning, though, that doesn't support video feedback, which could be a drawback if you need to explain something dynamic like a bug in an animation or form.

One cool feature is the ability to show different feedback forms to your team members versus guests (your clients), allowing for more detailed feedback from your team, such as assigning priority to the feedback.

However, clients have to sign up for a guest account in a separate portal to comment and collaborate on feedback, which adds friction.

A great feature of is its robust two-way integrations with many project management tools, at least for syncing status.

But if you want to discuss feedback, you'll need to do it through, which might make managing all feedback aspects in your project management tool a bit challenging. Pricing offers three plans, ranging from $59 to $399 a month. For gathering and sorting feedback from your team and clients, the $59 a month plan should do the trick. It's got everything you need. The $149 a month plan comes with some extra bells and whistles.


4. header Pros

  • No installs needed. Uses a proxy so you can easily give feedback on any site, even ones you don't control.
  • Lets you drop comments on all sorts of stuff like pictures and PDFs. Great if you're not using tools like Figma. Cons

  • Can't take screenshots on Basic Auth-protected sites, which is common for client staging environments.
  • Limited to Zapier and Slack for integrations, making it an extra platform for your team to log into.
  • Simulates mobile on desktop, but it's not like testing on a real phone. Misses the mark for real mobile feedback.

Best for: Feedback on live websites where adding script tag is not possible

MarkUp. is the first one on our list that doesn't require any installation on the website or a browser extension. Instead, you can input any URL, and's proxy technology lets you submit feedback.

At first glance, this seems like a game-changer since it simplifies the setup process. However, the proxy approach has its downsides. It can be glitchy, especially on sites protected by authentication, like many staging sites agencies use. If you're considering, it's crucial to thoroughly test the proxy technology, as it might not work smoothly for every site.

Once you've entered the website's URL you want feedback on, you'll get a shareable link. This link lets your team and clients add feedback that automatically grabs a screenshot. You can even add video feedback if you need to.

This link also shows pins where feedback has been placed, helping to avoid repeat comments. Everyone can chime in right on this link, making it easy to talk through any feedback given.

While the main idea is to manage feedback through this shareable link, isn't totally isolated. It's got Slack and Zapier integrations, allowing you to push feedback to other tools. But, this has to be done one piece of feedback at a time, and there's no two-way sync here to for example mark feedback in as resolved when it's resolved in the external tool.

So, your team will mostly be working with feedback directly in, while juggling other tasks in your usual tools and workflows. Pricing has a free version, but it's pretty basic. Agencies will probably need the Pro plan at $29 a month. This makes one of the more affordable tools, as long as the limitations are not a showstopper for you.


5. Usersnap

Usersnap header

Usersnap Pros

  • Lets you really customize its feedback widget. Pick your colors and choose required fields to make it perfect for you.
  • A main inbox that brings together feedback from all projects. No need to click around different projects; it's all in one dashboard view.

Usersnap Cons

  • The cheapest plan only allows five projects at once. This might be okay for some, but web agencies with lots of projects will find this limit too tight.
  • Has tons of tools, which can be too much at first. For web agencies looking for a simple way to get client feedback on sites, all these options can seem like overkill.

Usersnap is primarily designed for gathering user feedback on digital products, not specifically for agencies. However, it's still quite popular among agencies for client feedback, earning it a spot on our list.

Given its focus on digital product feedback, Usersnap includes several advanced features that might not be relevant for website development feedback. These additional features contribute to Usersnap being the most expensive option on our list.

Despite its higher price point, Usersnap is a powerful tool. You can add it to your website simply by inserting a script tag, enabling feedback through screenshots or video recordings.

The customization options for Usersnap's widget are extensive, allowing you to tailor it precisely to your needs.

Usersnap offers numerous integrations with project management tools, although not all of these integrations are two-way.

Usersnap Pricing

Usersnap has three plans, from $99 to $399 a month. It's great but pricey for agencies because it's made for user feedback. To avoid the project limit, you'd need the $189 a month Company plan.


6. Pastel

Pastel header

Pastel Pros

  • You don't have to install anything on client sites because of proxy technology. It's easy to give feedback on any live site, even ones you don't control.
  • Not just for websites; you can also mark up images and PDFs. Great if you're not using tools like Figma.

Pastel Cons

  • Your team needs to log in to another platform for feedback, which might be annoying for those who hate managing lots of accounts.
  • The proxy feature is handy but struggles with Basic Auth or mobile feedback.
  • Only four integration options and no 2-way sync, so you might end up moving feedback manually between systems.
  • A big drawback is the 72-hour limit for comments on canvases in cheaper plans. After that, it's read-only, nudging agencies to pricier choices.

Pastel is a tool that leverages proxy technology for feedback submission on websites, eliminating the need for script installation.

This technology is super user-friendly, making start-up quick and simple. However, it's not without its issues. For instance, you can't use it to leave feedback on websites protected by Basic Auth.

Another downside is the inability to provide native feedback on mobile devices. While Pastel lets you emulate mobile browsing, it's not quite the same as viewing the site on an actual device.

Once you input a URL into Pastel, you'll get a link to share with your clients and team for feedback. This link allows for screenshot feedback that captures crucial info like the browser and operating system used.

However, Pastel doesn't support video feedback.

Teams can collaborate and communicate via this shared link, and you can even track changes across different website versions.

Yet, Pastel's integration options are limited, functioning mostly as a one-way export to other tools. This setup requires your team to manage feedback in Pastel

Pastel Pricing

Pastel has a free plan, but it's too limited for agencies. Their paid plans range from $29 to $350 a month. Due to the 72-hour comment window, agencies will probably need the Studio plan at $99 a month.


7. Userback

Userback header

Userback Pros

  • Packed with lots of tools. It's mainly for user feedback but has everything for feedback needs. For client feedback, though, you probably wont use it all.
  • Your clients can see and respond to feedback directly on the page. No need for them to sign up or log in, which makes it really easy.

Userback Cons

  • Lots of features mean it's pricier, especially if you just want it for client feedback.
  • Cheaper plans limit you to 5 projects. If you're handling lots of projects, this can be a tight squeeze.
  • Without the pricier plans, you miss out on easy screenshot features. Clients need to install an extension, making mobile feedback trickier.

Best for: User feedback on your SaaS tool

Userback is a tool that's mainly built for collecting feedback on digital products, like SaaS platforms.

But it's not just for that; a lot of people also use it for website feedback, thanks to its solid features. That's why it's on our list as well.

For those using Userback's more budget-friendly plans, there's a bit of a hiccup: clients need to install a browser extension to give feedback. This extra step might discourage some, leading them to just send feedback via email instead. On the other plans, you install Userback by adding a script tag to the website you want to review.

Once you've set up Userback on your site, you'll find its feedback capabilities pretty impressive. Your team can point out issues or suggestions using screenshots or video captures, and Userback automatically tags along all the tech details your developers need.

The Userback widget can be tweaked to fit just right. It allows your clients to work together and communicate directly on the site. This direct interaction makes the whole feedback loop much smoother since your clients to not need to log into a different feedback portal.

Userback also works well with lots of popular project management tools, giving you the choice of automatic or manual feedback forwarding.

It also syncs up feedback statuses with these tools, so closing an issue in your project management system automatically updates it in Userback too. This two-way syncing is super helpful for keeping your workflow streamlined across the tools you're already using.

Userback Pricing

Userback offers plans from $79 to $289 a month. Like Usersnap, it's designed more for user feedback, so there are lots of extras you might not use as an agency. Due to project limits, you'll likely need their Company plan at $159 a month. This makes it one of the pricier options.


8. Ruttl

Ruttl header

Ruttl Pros

  • Collaborate on live websites without having to install anything.
  • Give feedback on websites, videos, images, and PDFs.
  • Edit designs right on websites, like CSS and text. Great for detailed feedback or trying changes first.

Ruttl Cons

  • Integrations only make a task in your project tool with a Ruttl link, no data sync. This might make managing feedback across tools less efficient.
  • Need a Chrome extension for feedback on Basic Auth-protected pages.
  • Ruttl needs everyone to use its project management, which can be costly and a hassle if you've got another tool already.

Ruttl is a versatile platform, offering feedback tools for websites, mobile apps, and videos. Here, we're focusing on their web feedback tool.

Ruttl uses similar tech as and Pastel that doesn't require any installation on the website or a browser extension. Instead, you can input any URL, and Ruttl's proxy technology lets you submit feedback.

Once you've added your URL, you can share a link for your team and clients to provide feedback through screenshots and recordings.

There are two types of reporters: users (your team members with Ruttl accounts) and guests (likely your clients). Users can directly edit CSS, text, and images on the page, which is a handy feature.

Feedback collaboration happens through the shared link, though some projects may require guests to create an account to comment.

Feedback is managed within the shared link or Ruttl's project management tool. While there are some integrations with other tools, they're quite limited and not two-way. Your team will most likely have to manage feedback in Ruttl and all other tasks in your existing tools.

Ruttl's pricing is based on the number of accounts, so it's important to understand who needs an account to know your costs.

Ruttl Pricing

Ruttl has a forever free plan for just one project. But for agencies, this isn't enough. Then, they offer two premium plans: $4/month/user and $12/month/user. It's hard to understand who needs an account, so double-check before picking Ruttl.


9. Superflow

Superflow header

Superflow Pros

  • No account or extension needed for clients.
  • Team and clients can collaborate on feedback right on the website—no extra logins for clients which reduces friction.

Superflow Cons

  • Feedback submissions don't include screenshots.
  • Limited integrations: only Slack, Asana, ClickUp, and Monday.
  • Integrations are one-way, so feedback can't be managed directly in your project management tool.

Best for: Real time collaboration on a website

Superflow is a newcomer on the block but it's quickly making a name for itself. It's designed with agencies in mind, much like Feedbucket, and stands out thanks to some unique features.

Setting up Superflow is straightforward – just add their script tag to your site.

Once Superflow is up and running, you can activate it by adding review=true to your URL. This can be configured though, so you might want Superflow to always show when it's installed.

Superflow lets you leave feedback directly on site elements or through video/voice recordings. However, one hitch is it doesn't take screenshots with your feedback.

You'll see pins where feedback was dropped, but without screenshots. This can make it hard to track the feedback when the website changes.

One of the coolest parts of Superflow is its real-time feature. If you're on a site with someone else, you'll see each other's mouse movements, similar to collaboration in Figma. It's not essential, but definitely a neat touch for teamwork.

Feedback discussions happen directly on the site thanks to a guest portal. This means your team and clients can communicate and manage feedback without needing to switch platforms.

Right now, Superflow's integrations are limited, mostly offering one-way exports to other tools. This could be a deal-breaker if your workflow relies on keeping everything in your main project management tool, as it forces you to bounce between systems.

Superflow Pricing

Superflow's free plan covers just one project and has several limits. Their paid plans range from $59 to $359 and the cheapest paid plan limits you to three projects without any integrations. Agencies will likely need the Growth plan at $119 a month, making it one of the more expensive choices on our list.

Next Steps: Choosing the Best Website Feedback Tool for Your Company

Above we went through 9 website feedback tools to use when you're building websites for clients.

I recommend you try Feedbucket's free 14-day trial for serveral reasons, including:

  • It's built by people who've run a web agency, and is laser-focused on fixing that specific problem.
  • It's very easy to use for clients since there's no extensions that needs to be downloaded or accounts to be created.
  • It fits right in with the project management tools you're already using. This means no new logins for your team; they can handle feedback where they're already at.
  • Feedbucket is also the most affordable website feedback tool for unlimited projects.

Are you ready to let Feedbucket take your website feedback process to the next level? Start your free 14-day trial.


Frequently Asked Questions

What is a website feedback tool?

In short, a website feedback tool is software used to collect and organize feedback and bug reports on your website. Often, the tool is installed on your website to enable your visitors to submit feedback directly on the page.

The feedback usually automatically includes details such as screenshots, the page on which the feedback was submitted, browser type, operating system, resolution, etc., to make it more understandable for the person receiving the feedback.

A website feedback tool saves us so much time and effort deciphering feedback from clients--totally eliminates the need for a shared Google doc or email threads with screenshots!

Businesses love these tools because they cut down on the guesswork. Instead of trying to figure out vague feedback, you get straight to fixing or improving things.

This is super helpful when feedback has to go through several hands, like from a client to a project manager and then to a developer, where details could get lost along the way.

What are the different types of website feedback tools?

When it comes to choosing a website feedback tool, there are several types out there, each designed for specific needs. This variety can make picking the right one a bit tricky, especially if you want to avoid paying for things you won't use.

Broadly, we can categorize website feedback tools into three main groups, each serving a distinct purpose:

  1. Visual website feedback tools are great for when you're working on new websites and need to review the site before it's officially launched. These tools usually live on a staging environment, hidden from the public, so they can always be active without any privacy concerns.
  2. User feedback tools, also known as customer feedback tools, are typically used by digital products like SaaS platforms to gather input from their users. You can set these up for all users or maybe just for a group of beta testers.
  3. Visitor feedback tools are aimed at collecting feedback from people visiting your public website. This could be anonymous feedback (think tools like Hotjar) or through specific surveys and quick feedback forms for more structured responses.

In this article, our main focus has been on visual website feedback tools designed for building and refining websites for clients. However, we've also touched on a couple of user feedback tools that could be used for multiple different scenarios.

What to look for when choosing a website feedback tool?

Choosing the right website feedback tool is crucial, and it largely depends on what you need it for. If your aim is to gather feedback from your team and clients during the website development review process, there are several key factors to consider:

Installation method

There are typically three ways to set up a website feedback tool:

  1. Browser extension: - This might not be the best route if you're collecting feedback from clients. It requires them to install something new, creating friction and possibly leading them to resort to email feedback. Moreover, browser extensions don't work on mobile devices, limiting the ability to provide feedback on a crucial platform.
  2. Proxy solution: - Ideal for feedback on live, production websites since it doesn't require any installation. This makes it quick to start and suitable for websites outside your control. However, proxy solutions can be technically challenging and often struggle with websites behind Basic Auth, a common security measure in staging environments.
  3. Script tag installation: - My preferred method. It combines the simplicity of a proxy solution with none of its downsides, as the script runs within your website's context. Installation is straightforward for developers and can even be handled through tools like Google Tag Manager or specific plugins.

Ease of Client Collaboration and Feedback Submission

The process for clients to submit feedback should be as easy as possible to prevent them from falling back on emails. Requiring downloads, account creation, or logins on different platforms can be a barrier.

Ideally, the feedback portal should be integrated directly on the website, allowing clients to easily communicate and collaborate on feedback.

Integration with Existing Project Management Tools

This is perhaps the most critical factor, especially if you're already using a project management tool.

Many website feedback tools try to double as full project management solutions, often because they charge per user and want everyone to create an account.

However, if your team is already using a project management tool like Asana, ClickUp, or Jira, it's essential that the feedback tool integrates seamlessly.

You should check if the integration is one-way or two-way; one-way integration only allows task creation in your project management tool, while two-way integration also syncs task updates back to the feedback tool, notifying clients about resolved issues.

These are just a few considerations when looking for a website feedback tool. It's important to thoroughly test any tool before making a decision, taking advantage of free trials whenever possible.