Website Feedback Tools – The 9 Best Tools to use for Agencies

Did you know that most website feedback tools are not made for agencies? That's kind of crazy since it's mostly agencies who use these tools to collect feedback when reviewing websites.

Now, don't get me wrong.

Most of the tools on this list are extremely well-made and can handle client feedback. However, if they're not designed with an agency in mind, you can easily end up paying for features you don't need.

Having run a web agency that built hundreds of websites and web apps for clients, I've had hands-on experience with all the popular website feedback tools. Evaluating them through the lens of an agency owner.

For me, an agency needs a tool that is easy for clients to use, even if they're not tech-savvy.

Also, most agencies already use a project management tool like Asana, ClickUp, or Jira. The website feedback tool needs to integrate well with these tools to minimize context switching.

The goal of this article is to help you shortlist a few tools to try out as an agency.

Ready to get started? Let's dive in.

1. Feedbucket

Feedbucket is created by former web agency owners specifically to solve the problem of collecting client feedback when reviewing websites.

It's built to deeply integrate with project management tools. Most agencies already use these tools, so having regular tasks in one system and feedback in another doesn’t make sense.

Recently, there was a big discussion about website feedback tools in TheAdminBar, a popular Facebook group for WordPress agencies. Feedbucket was mentioned quite a few times as the best tool for collecting website feedback from clients as can be seen below.

Setting up Feedbucket is simple. You just add a script tag to your client's site. For agencies building WordPress sites, there's a plugin to make the installation even easier.

Installing it directly on the website, instead of using a browser extension, makes it much easier for clients. They don’t have to install anything, and feedback can be submitted on all devices, including mobile phones and tablets.

Once Feedbucket is set up, your team and clients can give feedback with annotated screenshots or recordings directly on the site.

One feature that clients really appreciate is the embedded guest portal directly on the website.

Feedbucket shows a list of all the submitted feedback right on the page. Clients can submit comments, add tags, attach files, and update statuses to collaborate on the feedback. Unlike other tools that require clients to log into a separate platform to see feedback or make comments, Feedbucket keeps everything in one place, making collaboration much easier.

On the embedded guest portal, clients can collaborate directly on the website.

But where Feedbucket really shines is its deep 2-way sync. Your team can manage feedback directly from inside your project management tool. Need more info? Just comment with @feedbucket, and it syncs back to Feedbucket and notifies your client.

When you mark feedback as resolved in your project management tool, that change syncs back to Feedbucket too.

If you build websites for clients and use a project management tool, Feedbucket is made for you.

Give it a try with a 14-day free trial, no credit card needed.

Features

• Give feedback with annotated screenshots directly on the website.
• Submit feedback through video without needing any browser extensions.
• Automatically captures details like the current page, browser, device, and screen size.
• Records the Console log to help identify JavaScript errors.
• Visual pins show where feedback has been submitted by others.
• Customize the widget to match your brand's style.

Pros

• Offers full two-way integrations with project management tools, allowing your team to manage feedback in your existing workflow.
• Collaborate directly on the website with the embedded guest portal. No need for an external site.
• No account or extensions needed. Works directly from the browser on their website.

Cons

• While collecting feedback on images is on the horizon, Feedbucket currently only gathers feedback on websites and web apps.

Pricing

Feedbucket offers three pricing tiers, from $39 to $259 a month. The Pro plan, at $39 a month, includes unlimited website feedback with all the essential features, making Feedbucket one of the most affordable options.

The Business plan, at $89 a month, adds advanced features like branding and custom metadata.

You can try Feedbucket with a 14-day free trial, no credit card needed, to see for yourself.

2. BugHerd

BugHerd, the Australian tool created in 2011, has been around for a while.

When I first tried out BugHerd, I was impressed with the clean widget that includes everything needed for clients to submit feedback directly on the website. It provides a screenshot or video with all the essential details.

A nice feature is the embedded guest portal. Your clients can see all the feedback directly on the page, comment, add attachments, and more. Since this guest portal is integrated into the website, it makes it much easier for clients to adopt.

There are two main things I didn't like about BugHerd. First, they have almost no integrations, and the ones they have are only one-way.

Most agencies, including ours, already use a project management tool like Asana, ClickUp, or Monday.com. Having our team log into another platform just to handle feedback doesn't feel efficient.

The second issue is the price. To get JavaScript installation, which I see as essential, or your clients need to download an extension, and native integrations, you have to go with the Premium plan at $129 a month.

This is three times the cost of Feedbucket and twice as much as Marker.io, even though they offer very similar features for agencies.

Considering BugHerd? Check out our BugHerd Alternatives page before making your decision.

Features

• Provide feedback using screenshots or recordings. Technical details like the page, browser, screen size, and OS are automatically included.
• Collaborate on feedback with comments, attachments, statuses, and more.
• Manage feedback with a Kanban board that has full project management functionality.

Pros

• Feedback is marked with pins where others have commented. Reducing duplicates.
• Clients can give feedback directly on the page, no need for a separate guest portal.

Cons

• Tries to be a full project management solution, which can be unnecessary if you already have one.
• JavaScript installation or native integrations are only available on the pricer premium plan.
• Limited integrations (Zapier, Asana, Jira, ClickUp) with no two-way connections.

Pricing

BugHerd offers four pricing plans, ranging from $39 to $229 per month. To avoid needing your clients to download a browser extension and to get built-in integrations, you need the Premium plan at $129 a month. This makes BugHerd more expensive compared to tools like Marker.io and Feedbucket, which offer similar features.

3. Marker.io

Marker.io is often mentioned when talking about website feedback tools.

After you install their script on your client’s staging site, your team and clients can start submitting annotated website feedback without leaving the site.

I really enjoyed that you could have different widgets for your team compared to clients. This was especially nice for internal feedback where we could set priorities, assign a team member, and more.

However, using this feature meant that our full team needed to have an account in Marker.io, which significantly increased the cost.

I think Marker.io really shines for internal QA, especially with features like session replay. If you're looking for a tool to only submit feedback to your developers, Marker.io is the best.

Two things I didn't like are that Marker.io lacks video feedback. Some feedback and bugs are hard to explain using text, and being able to submit a short video recording would help a lot.

Another downside is that clients need to log into an external guest portal to see all the feedback and collaborate on it.

We had issues with clients adopting the tool because of this, and they reverted back to sending us emails.

Having the guest portal embedded on the website would be a lot nicer.

Considering Marker.io? Check out our Marker.io Alternatives page before making your decision.

Features

• Provides feedback through annotated screenshots, automatically capturing details like page, browser, and device.
• Logs JavaScript errors and tracks network activity.
• Offers session replay to show the steps leading to a bug report.

Pros

• Allows widget customization separately for your team and clients.
• Supports two-way integration with over 15 popular project management tools.

Cons

• Does not have video feedback functionality.
• Clients need to create an account on a guest portal for collaboration.
• Support response was not great when I needed help.

Pricing

Marker.io offers three pricing plans, from $59 to $399 per month. The Starter Plan, at $59 a month, includes all the basic tools for managing client feedback. If you need more features like session replay and console log tracking, the Team plan at $149 a month includes these extras.

4. MarkUp.io

MarkUp.io is the first tool on our list that doesn't require you to install anything on your site, which is nice.

You can add any URL to MarkUp.io and get a shareable link where anyone can submit feedback. This means you can submit feedback on live websites or even on websites that you do not control.

At first, this proxy technology looks a lot better and easier to set up, but it comes with some downsides.

For example, screenshots cannot be generated on sites behind Basic Auth. Putting a client's staging site behind Basic Auth is a common practice, so this can be a challenge.

You also can't submit feedback from a mobile device. While MarkUp.io can emulate a phone, those of us who have tested on actual phones know there can be a big difference between a website on a phone and emulating a phone on a desktop.

One major issue I faced with MarkUp.io was managing feedback through a separate tool from our existing project management system.

Integration options are limited, and MarkUp.io mainly offers a manual export process. I found myself clicking individually on each piece of feedback I wanted to export to ClickUp, which was time-consuming and felt cumbersome.

Considering MarkUp.io? Check out our MarkUp.io Alternatives page before making your decision.

Features

• Provide feedback with screenshots or videos.
• Automatically includes technical info like browser type, screen size, and operating system.
• Connect with Zapier or Slack.
• Collaborate on feedback using comments and attachments.

Pros

• No need for website installation, allowing collaboration on live sites.
• Gather feedback on websites, images, and PDFs.

Cons

• Requires your team to use an extra platform for feedback.
• Can't submit feedback from mobile devices.
• Can't capture screenshots on websites protected by Basic-Auth.
• Limited integrations for exporting feedback to your project management tool.

Pricing

MarkUp.io has a free version, but it's quite basic. For business use, you'll likely need the Pro plan at $29 a month. This makes MarkUp.io one of the more affordable website feedback tools if you're okay with its downsides.

5. Userback

Recently, there was a big discussion about website feedback tools in the popular Facebook group for WordPress agencies called TheAdminBar (TAB).

Userback was frequently mentioned in the discussion, which actually surprised me a bit.

Now, don't get me wrong. Userback is a really well-designed tool. But, as the name suggests, it's mainly built for collecting user feedback from the users of your software tool.

Such tools often have many extra features that aren't necessary if you just want feedback from your team or clients.

These added features can make the tool more expensive, and it seems people in the discussion agreed as can be seen below:

So, if you're an agency looking to collect website feedback from your clients, you should probably look elsewhere to avoid paying 2-3x more for features you won't use.

Considering Userback? Check out our Userback Alternatives page before making your decision.

Features

• Give feedback with screenshots or video directly from the site.
• Highly customizable widget.
• Features like session replay, micro surveys, NPS, and more.
• Many 2-way integrations with popular tools.

Pros

• Guest portal on the page makes it easy for clients to collaborate.
• Public and private feature request portals.

Cons

• Limited projects in the cheaper plan.
• Expensive if you don't need all the features.
• Must use a browser extension to send feedback with screenshots on the basic plans.

Pricing

Userback offers three plans, ranging from $79 to $289 a month. To avoid having your clients use a browser extension to submit feedback, you need the Company plan at $159 a month, making Userback the second most expensive option on our list.

6. Pastel

Pastel is another tool where you don't have to install anything on your website, similar to MarkUp.io.

Not having to install anything has huge upsides, but I struggled to see how we could implement it into our agency's workflow.

If we used Pastel, the client would have to keep track of another link besides their staging site for submitting feedback. This might not be a huge issue, but it does add some friction.

I found it challenging to manage regular tasks in our project management tool while handling feedback separately in Pastel.

This context-switching was inefficient, feedback got lost, duplicates were added, and it was hard to manage without having everything in one tool.

Other than that, I feel Pastel is a really well-designed tool, and I especially liked that you can keep track of different versions of your site within Pastel.

However, a thing to look out for is the 72-hour commenting window. Having the client submit all of their feedback within 72 hours was impossible. Therefore, we would need to be on their pricier plan at $99 a month, making it fairly expensive compared to other tools.

Considering Pastel? Check out our Pastel Alternatives page before making your decision.

Features

• Automatically captures technical info like browser, device, operating system, and screen resolution.
• Tracks multiple versions of your website.
• Allows direct text editing within the tool.
• Lets you assign feedback to a team member and update status.

Pros

• No installation needed on your site.
• Supports feedback on websites, images, and PDFs.

Cons

• Requires an additional login for your team.
• Doesn't support feedback submission from mobile devices.
• Limited to only 4 integrations and lacks 2-way sync.

Pricing

Pastel has a free tier, but it's only suitable for hobby use. The paid plans range from $29 to $350 per month. Because of the 72-hour commenting window, you'll likely need their Studio plan at $99 a month.

7. Usersnap

Usersnap frequently came up in our discussions about website feedback tools.

However, like Userback, you can tell from the name that Usersnap is mainly meant for collecting feedback from your users.

It's a very powerful tool and can capture all sorts of feedback, and it could easily be used to collect feedback from your clients as well.

But because of its focus on user feedback, it quickly becomes too expensive in my opinion.

For example, there’s a project limit, which makes sense for user feedback since you don't have many web projects needing feedback. For an agency building websites for clients, though, this project limit can quickly be hit.

Since it's meant for user feedback, there are a lot of features like NPS and surveys that you most likely won’t need as an agency, but these features increase the price. This makes Usersnap the most expensive tool on our list for agencies.

So, if you want to collect feedback from your clients as an agency, you would probably want to look elsewhere to avoid paying 3-4 times more than necessary.

Considering Usersnap? Check out our Usersnap Alternatives page before making your decision.

Features

• Provide feedback with annotated screenshots or videos directly on the website.
• Over 30 integrations, including major ones like Jira, Asana, and ClickUp.
• Captures important technical details like browser type, URL, and JavaScript errors.
• Offers ready-to-use templates.
• Allows collaboration through comments and attachments.

Pros

• Customize the feedback widget to match your brand and workflow.
• One main inbox for feedback from all projects.

Cons

• Limited number of projects.
• Costs more compared to other alternatives.
• Many features and options can make setup overwhelming.

Pricing

Usersnap offers three plans, ranging from $99 to $329 a month. Due to project limits, an agency would likely need the Company plan at $189 a month, making it the most expensive option on our list.

8. Ruttl

Ruttl can be used for collecting feedback on websites, mobile apps, videos, images, PDFs, and more.

At first, this looks really promising, and the visual design of Ruttl is very pleasing. When I tried Ruttl, I encountered many issues and bugs.

At one point, I had to use their Chrome extension to upload my website from my local environment just to get it to work. Even then, it barely worked.

Looking at other comments about Ruttl from the famous Facebook group TheAdminBar for web agencies, it seems I’m not the only one having problems, as you can see below.

I'm not a fan of criticizing a tool like this since I know how hard it is to build web apps. However, please make sure that you try out Ruttl thoroughly before you decide so you don't experience the same issues as I did.

A nice feature of Ruttl that I haven't seen in other tools is the ability to edit text and CSS directly on the page and send that as feedback. That's really nice when, for example, your designer submits feedback.

Considering Ruttl? Check out our Ruttl Alternatives page before making your decision.

Features

• Works with a proxy setup, so no need for website installation.
• Allows feedback submission for websites, web apps, mobile apps, videos, images, and PDFs.
• Maintains multiple versions of the reviewed asset.

Pros

• Enables feedback submission on live websites or even those you don't control.
• You can edit text, CSS, and images directly, and submit them as feedback.

Cons

• Integration only generates a task in your project management tool with a Ruttl link, without syncing data.
• Like other proxy solutions, Ruttl struggles with feedback on websites behind Basic Auth. I had to use a Chrome extension for those pages.
• They seem to want your whole team to use Ruttl for feedback, which can get expensive.

Pricing

Ruttl has a free plan, but it's quite basic and not suitable for client projects. Their pricing is different from other alternatives, with two premium plans at $8 or $30 per user per month. Your entire team and sometimes clients will likely need their own accounts. Make sure you know who needs an account, or it can quickly become expensive.

9. Superflow

Superflow is new, but it quickly caught our attention. It's built for agencies, just like Feedbucket, and has some special features that make it stand out.

One of the coolest parts of Superflow is its real-time feature. If you're on a site with someone else, you'll see each other's mouse movements, similar to collaboration in Figma. It's not essential, but it's definitely a neat touch for teamwork.

However, a big downside for me is that Superflow doesn't take a screenshot of the feedback. It just puts a pin where the feedback is on the site. These pins quickly disappeared when we made changes to the website.

Another problem with Superflow is that it doesn’t offer many integrations, and the few it does have are one-way only. For those of us who like to manage feedback and other tasks in the same place, this could be a reason to look elsewhere.

Considering Superflow? Check out our Superflow Alternatives page before making your decision.

Features

• Give feedback on websites and PDFs.
• Use video or voice recordings to provide feedback.
• Share internal feedback, visible only to your team.
• Flexible access controls per project, allowing feedback from signed-in users or guest (client) inputs without sign-ins.

Pros

• Can be set up so clients can give feedback and collaborate without needing an account.
• Clients can collaborate on feedback directly from the website.

Cons

• Feedback doesn't come with a screenshot.
• Limited integrations available (Slack, Asana, ClickUp, and Monday).
• Integrations work one way, mainly to send feedback to your project management tool.

Pricing

Superflow offers a free plan, but it's limited to one project and has many restrictions. For business use, their plans range from $59 to $359 monthly. Since the cheapest plan only allows three projects, agencies will likely need the Growth plan at $119 a month, making it one of the pricier options.

Above we went through 9 website feedback tools to use when you're building websites for clients.

I recommend you try Feedbucket's free 14-day trial for serveral reasons, including:

• It's built by people who've run a web agency, and is laser-focused on fixing that specific problem.
• It's very easy to use for clients since there's no extensions that needs to be downloaded or accounts to be created.
• It fits right in with the project management tools you're already using. This means no new logins for your team; they can handle feedback where they're already at.
• Feedbucket is also the most affordable website feedback tool for unlimited projects.

Are you ready to let Feedbucket take your website feedback process to the next level? Start your free 14-day trial.

Frequently Asked Questions

What is a website feedback tool?

In short, a website feedback tool is software used to collect and organize feedback and bug reports on your website. Often, the tool is installed on your website to enable your visitors to submit feedback directly on the page.

The feedback usually automatically includes details such as screenshots, the page on which the feedback was submitted, browser type, operating system, resolution, etc., to make it more understandable for the person receiving the feedback.

Businesses love these tools because they cut down on the guesswork. Instead of trying to figure out vague feedback, you get straight to fixing or improving things.

This is super helpful when feedback has to go through several hands, like from a client to a project manager and then to a developer, where details could get lost along the way.

What are the different types of website feedback tools?

When it comes to choosing a website feedback tool, there are several types out there, each designed for specific needs. This variety can make picking the right one a bit tricky, especially if you want to avoid paying for things you won't use.

Broadly, we can categorize website feedback tools into three main groups, each serving a distinct purpose:

1. Visual website feedback tools are great for when you're working on new websites and need to review the site before it's officially launched. These tools usually live on a staging environment, hidden from the public, so they can always be active without any privacy concerns.
2. User feedback tools, also known as customer feedback tools, are typically used by digital products like SaaS platforms to gather input from their users. You can set these up for all users or maybe just for a group of beta testers.
3. Visitor feedback tools are aimed at collecting feedback from people visiting your public website. This could be anonymous feedback (think tools like Hotjar) or through specific surveys and quick feedback forms for more structured responses.

In this article, our main focus has been on visual website feedback tools designed for building and refining websites for clients. However, we've also touched on a couple of user feedback tools that could be used for multiple different scenarios.

What to look for when choosing a website feedback tool?

Choosing the right website feedback tool is crucial, and it largely depends on what you need it for. If your aim is to gather feedback from your team and clients during the website development review process, there are several key factors to consider:

Installation method

There are typically three ways to set up a website feedback tool:

1. Browser extension: - This might not be the best route if you're collecting feedback from clients. It requires them to install something new, creating friction and possibly leading them to resort to email feedback. Moreover, browser extensions don't work on mobile devices, limiting the ability to provide feedback on a crucial platform.
2. Proxy solution: - Ideal for feedback on live, production websites since it doesn't require any installation. This makes it quick to start and suitable for websites outside your control. However, proxy solutions can be technically challenging and often struggle with websites behind Basic Auth, a common security measure in staging environments.
3. Script tag installation: - My preferred method. It combines the simplicity of a proxy solution with none of its downsides, as the script runs within your website's context. Installation is straightforward for developers and can even be handled through tools like Google Tag Manager or specific plugins.

Ease of Client Collaboration and Feedback Submission

The process for clients to submit feedback should be as easy as possible to prevent them from falling back on emails. Requiring downloads, account creation, or logins on different platforms can be a barrier.

Ideally, the feedback portal should be integrated directly on the website, allowing clients to easily communicate and collaborate on feedback.

Integration with Existing Project Management Tools

This is perhaps the most critical factor, especially if you're already using a project management tool.

Many website feedback tools try to double as full project management solutions, often because they charge per user and want everyone to create an account.

However, if your team is already using a project management tool like Asana, ClickUp, or Jira, it's essential that the feedback tool integrates seamlessly.

You should check if the integration is one-way or two-way; one-way integration only allows task creation in your project management tool, while two-way integration also syncs task updates back to the feedback tool, notifying clients about resolved issues.

These are just a few considerations when looking for a website feedback tool. It's important to thoroughly test any tool before making a decision, taking advantage of free trials whenever possible.